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Advertising Tip

Don’t forget to Link

Don't forget to Link

Whether your ad is a brand or a focused campaign, always remember to add links to your digital ads!

Similar to our Stay Connected with your Clients article, it’s important to add current links to all your digital advertising.

Technology continues to change the way we advertise our business, communicate with our customers and convert leads into actual sales. 30+ years ago you could place an ad in the local newspaper and rely on an accurate phone number for your customer to contact you. The bigger your ad in the newspaper, the easier it was to outshine your competitors and you could almost guarantee a decent return on investment.

Queue Google and the online advertising world. Outshining your competitor now comes down to strategy, SEO, regularly updated content and accurate link analysis. This is what makes adding accurate links to your ads so important. 

Regardless of where and how you advertise, tracking your leads via your link analysis is crucial. It’s now the only way to accurately monitor the success of your digital advertising. 

As a digital advertising company, we often see businesses, companies, contractors and particularly tradies who have zero online presence. This makes it quite hard to successfully advertise their business via an online format like ePublisher. Just like placing an ad in a newspaper, they’re heavily relying on the customer to phone, have a chat about whether their product or service is suited to their needs and accurately provide a quote from there. 

Here are our Suggestions for Accurate Linking on your Digital Advertising:

Create custom landing pages specific to your ad campaigns. Provide the digital advertising company with a specific landing page that is only relevant to your ad. On that page you can direct your lead through the exact funnel you’d like them to follow. This will ensure your sales process is specific to your ad and easy to monitor. 

Ensure the link you provide is accurate and current. Don’t rely on typing or writing out your link to provide it to your advertising agency. There’s a very high chance you will get it wrong. The success of your online or digital advertising campaign relies heavily on reliable, working and accurate links. Copy and paste the exact link you’d like your ad connected to direct from your site to your agency. 

Always have a link. Whether it’s a link to a phone number, email address, website, custom landing page, sales funnel, document or login page, always have a link connected to your digital ad. Users of devices and computers are now prone to ‘click on’ ads or specific words to be taken to a place that provides them with further information or a direct call to action. If you don’t provide this gateway for your customer, there’s a good chance they’ll skip over your ad and on to your competitor. 

If you’d like to discuss your current campaign, chat to us about a new campaign or want to update your advertising links feel free to call us or make an online enquiry. Our advertising team will assist you in achieving your results.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
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Advertising Tip

Believe in your Business

Believe in your Business

Over and over again we’re told to believe in ourselves, well the same applies within your business. 
Believe in your business, products, services and messages. 

If you don’t believe in your business, products, services or messages, how will your potential and current customers? Showing confidence builds trust around your brand and more importantly your messages within your advertising. 

How can you build trust around your brand and messages? This can be achieved through strong branding strategies and emphasis on the words and information you use to describe your business. Use professionally written and effective web content, clear and bright images of your products within your business (not purchased stock images), and ensure all your marketing and advertising is consistent with this image. 

If you don’t believe in your own business, products or message, how will your customers and clients?

How do you start? Seek advice from a professional, unless you have the skills to successfully create a strong brand trusting campaign. Review your website; review your social media platforms; check your product and business reviews from your clients – what do they all say about you? If you find consistency use that and build on it.

Creative advertising and marketing using this consistency will showcase the strong belief you, your clients and customers have within your business.  If you need advice or assistance with your ad messaging or branding, feel free to call us or email us for a chat. Our team can help you achieve your goals and belief. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Digital Advertising

Why Not Animate?

Why Not Animate? ​

“Animation can explain whatever the mind of man can conceive” – Walt Disney
Bring attention to your advertisement with animation. 

Last year we discussed the necessity to stand out from the rest. It was all about understanding your point of difference in a sea of advertisers selling and marketing the same thing you are.

Once you’ve figured out what your differences and target point of your campaign is, we suggest adding animation. There are many benefits to animating your ad, we’ve listed a few below.

The animation holds the attention of your immediate audience. Have you ever opened a webpage and scrolled past a whole bunch of “boring” including text, but stopped on a stand out image or an eye-catching motion? The placement and arrangement of that image, ad or animation were deliberate. It did exactly what it was supposed to. That’s what you need to do when designing your stand out ad. 

Animations can evoke a stronger emotional connection to your ad. This means, your audience has a better chance of relating to your product or understanding their need for your product. You can convey emotional and physical connections through animation. 

Animations simplify your ad. Less text, less instruction, less panic of getting everything you need in a tight design. Use the animation transitions to get your message across deliberately. Use targeted words, specific imaging and a direct call to action. Animations allow you to converse with your audience rather than instructing them. 

Animations invite your audience to interact. If they’re interested they’ll stop and see what your message to them is. Giving them time to connect with your brand, product, service and of course your deliberate message. However, don’t make the animation any longer than around 5 seconds. The attention span drop and the need to scroll past your ad will increase the longer your animation takes to communicate. 

While it might seem simple to plan your campaign, seeking advice and help from a professional designer or advertising consultant will benefit you long term. There’s plenty of professionals out there who live and breathe graphic design and advertising. Once you’ve found the right person, creating your visual message will be an easy process. They’ll help you think big; think bright; think animated!

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Advertising Tip

Know Your Audience

Know Your Audience​

Understanding your audience, their needs and how your product or service fulfils those needs all play an important role in campaign design.

Only you know who your perfect target audience is. If your product targets families, parents and their children then you’re probably not going to spend your money advertising in the local senior’s magazine. If your product targets a much older demographic, you’re probably not going to use Snapchat or Instagram to target that type of audience.

Work out where you can directly target your preferred audience and invest, but invest wisely.

Throwing money around to every advertising opportunity that arises isn’t always going to give you the biggest return on investment. Plan in advance, understand the reach, the location of your advertisement, the length of your campaign and design accordingly. You must also be willing to monitor your own return on investment by understanding your own sales funnel and landing page statistics.

Your business and product can target more than one audience at a time but your campaigns need to be designed to speak directly to that relative audience as well. Use effective images, words and call to actions that encourage the correct audience to respond. Again, don’t refer the senior’s ad to Instagram, they won’t get it and if your competitor is more effective in grabbing their attention, you’ve lost business.

Hint: advertising direct via School Newsletters (printed or digital) guarantees your ad will be seen by household decision makers, mums, dads and the wider community. This is a perfect avenue for any business that can provide products or services to families, parents, children and business owners.

If you need assistance with planning your campaign or, targeting your audience or redesigning a current advertisement please call us or email us for a chat. Our team of professionals can help you achieve your goals and leads.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Advertising Tip

Time to Declutter

It's Time to Declutter!​

It’s the start of a new year and what better way to start then decluttering…your advertisements!
It’s important to keep all your advertising Clean and Uncluttered. 

You’re back to work and ready to plan for a year ahead so there’s no better time than to start the new year fresh. That includes a fresh approach to your advertising campaigns, marketing and communication.

Advertising campaigns should always be designed and written specifically to the ad size or the campaign time frame. There is no point designing an ad that is suited to poster size to fit on a business card, you are literally wasting your time and money. The smaller the ad or the less time you have on the campaign, the less text or words should be used.

Clean, crisp, high-resolution images representing your brand or products are essential. 

Our Budget sized ads are a perfect example of this exercise. The budget sized ad represents a business card which includes imaging and basic contact details with a direct call to action like “click here”, but that’s it.

Quite often we see ads that contain too much text, and in some cases, text that is so small for the human eye to read. We will always provide our professional recommendation when designing clients ads but it’s important to understand we do it to ensure your campaign is successful and not a wasted investment.

Make the time to declutter your advertising, marketing and promotional material and see the success!

If you need further assistance with your ad design, branding or decluttering of your communication, feel free to call us or email us for a chat. Our design and advertising teams can help you achieve your goals and leads.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Advertising Tip

Christmas Message Marketing

Christmas Message Marketing​

Christmas is Here! Don’t forget your Christmas Messages. 

End of year closures and holidays deliver the perfect opportunity for you to send out personalised messages with a touch of marketing.

What do you include? Open your message by thanking your clients for their support during the last year, including some wishes for Christmas and the New Year. Then use that as a segway into some personalised target marketing.

Your target marketing might include:

  • a discount code that’s only valid until the end of the year as a Christmas gift
  • a gift with a total spend over a pre-determined dollar figure
  • a button that leads to the new year’s catalogue preview
  • an option to subscribe to social media accounts or blog posts for immediate updates, sales or offers.

Usually, by this time of year, everyone is tired, worn out and lacking focus. So keep your messages and communication, short, sweet and to the point. Your clients will appreciate it more than an overload. 

So with that, our team here at Austnews and Austnews Advertising would like to sign off for this year. Next week we’re sending our clients a summary of the advertising year, so if you’d like to receive your copy send us an email or head to our Facebook page and send us a message. 

We look forward to working with you all in the new year as we move forward with some exciting new projects. 

Until then, if you need further assistance with your marketing, branding or advertising, feel free to call us or email us for a chat. Our team of professionals would love to help. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Advertising Tip

All Clients Matter; Stay in Touch!

All Clients Matter; Stay in Touch!​

“It takes months to find a customers…seconds to lose one” – Vince Lombardi

Don’t lose contact with your old clients. Don’t lose contact with your new clients. Don’t lose contact with any of your clients, it’s really that simple. 

At some point throughout your business’s life, each one of your clients played a significant role. Whether they were your first; your biggest; the one who changed the way you do business; the one who said they’d never return. Every single one of them has put some type of income, trust and value in your products or services. 

The type of role they played in your business will depend on their experience and how you used their feedback to make a change, even if you reflected on their negative experience. So the best thing to do is, keep in touch!

To achieve this all you have to do is to build a database with all their current contact details. It doesn’t have to be a fancy one, you can create a basic spreadsheet in excel if that’s easy for you to maintain. Or, if you’re tech-savvy, create a full database with past orders, their most purchased product, total value spent with your company, etc. The list of records for your client database can be endless. 

Once you’ve got a healthy managed database you can communicate with your clients frequently. Send birthday messages, information on company updates, specials and promotions, VIP offers, new products or services and whatever else you feel is important to inform your customers about. 

They’re your clients, they’re working with and buying from you, you know them best! You never know, they might just be searching or needing your product right now and your contact may secure their next purchase with you. 

If you need further assistance with your design or branding, feel free to call us or email us for a chat. Our team of professionals can help you achieve your communication goals.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Advertising Tip

Testimonials & Reviews: Promote Them!

Testimonials & Reviews: Promote Them!​

Testimonials and Reviews are proof of ‘Word of Mouth’ Marketing.
If your clients are providing you with positive feedback, why not use them? 

Word of Mouth Marketing (also known as WOMM) is the purest form of free advertising and promotion and is usually triggered by a positive (and in some cases a negative) experience while working with or being serviced by your business. 

With everyone shifting to search online for their required products and services, testimonials and reviews can easily influence a shopper’s decision to book, purchase or close a deal with your business. This makes communicating the quality of your product, the success of working with your business or specific information much easier. 

How will they work in my favour? Testimonials and reviews will always outline your client’s and customer’s true feelings about your business (whether you like it or not). Real shoppers are providing real feedback that’s not manufactured and contains raw emotional information. They easily become worth their weight in gold if marketed correctly. 

How can I obtain this information? Many websites and apps have their own built-in product review or feedback widget. The most used are Facebook and Google reviews on their platforms or Product reviews through an online shopping portal. All you have to do is ask your clients to provide this information? 

How do I use them? Whether they’re positive or negative, this raw data can be used throughout your marketing strategies. You can include them in advertising campaign messages, raw data in your sales pitches, collection of information on an online product (could easily turn this into your top-selling product), featured on your social media pages and website. Even the negative ones can work in your favour, especially if you want your customers to understand a specific reason as to why you’re changing a product! 

If you need further assistance with using your testimonials and reviews in your ad campaigns or product branding, feel free to call us or email us for a chat. Our team can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Advertising Tip

Email Remains King!

Email Remains King!​

Email communication has consistently evolved over its lifetime to become one of the most reliable forms of direct marketing. Here’s why…

Email Marketing is Direct! We even said this in the title. It has become a digital one on one conversation with your audience and clients about your product or service.     

Emails can be Tailored! Regardless of who you want to target, their physical location, time zone or preferences, each email can be customised for a specific reason. Not everyone likes or wants the same thing.      

Test & Preview is Easy! Why not try a new template design, incorporate a video file or add a catalogue button? Whatever and however you want your direct marketing to look and feel, emails can be previewed and tested before they’re deployed. This is perfect when you’re not 100% sure of your new design.      

Embed Buttons & Catalogues! Sending direct digital marketing allows you to place the button for what you’d like your client to do right in their face. Get them to shop your sale by clicking a button (they don’t need to Google it themselves); get them to book online so they don’t need to call you and wait on hold.     

Simplified! No matter what platform or email party you choose to use for email communication, customising, scheduling, deployment, adding in digital components and tracking click rates have made this is the simplest form of direct marketing. Most of the time all you need to do is upload your subscribers or recipients, select a template and start entering your message. 

Honestly, the list is endless. The more you use email marketing, the more you’ll notice the benefits and direct return on investment (ROI). 

This is why our ePublisher Communication Platform used by Australian and New Zealand schools experiences overall success. Not only does it provide the schools with digital tools to communicate with parents, staff, students and community members directly and effectively; but it also provides digital advertising opportunities for local businesses and companies who are seeing long term return on investment and success.

If you need further assistance with email marketing, advertising or digital communication, feel free to call us or email us for a chat. Our team of professionals can help you achieve your communication and marketing goals. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478