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Advertising Tip

All Clients Matter; Stay in Touch!

All Clients Matter; Stay in Touch!​

“It takes months to find a customers…seconds to lose one” – Vince Lombardi

Don’t lose contact with your old clients. Don’t lose contact with your new clients. Don’t lose contact with any of your clients, it’s really that simple. 

At some point throughout your business’s life, each one of your clients played a significant role. Whether they were your first; your biggest; the one who changed the way you do business; the one who said they’d never return. Every single one of them has put some type of income, trust and value in your products or services. 

The type of role they played in your business will depend on their experience and how you used their feedback to make a change, even if you reflected on their negative experience. So the best thing to do is, keep in touch!

To achieve this all you have to do is to build a database with all their current contact details. It doesn’t have to be a fancy one, you can create a basic spreadsheet in excel if that’s easy for you to maintain. Or, if you’re tech-savvy, create a full database with past orders, their most purchased product, total value spent with your company, etc. The list of records for your client database can be endless. 

Once you’ve got a healthy managed database you can communicate with your clients frequently. Send birthday messages, information on company updates, specials and promotions, VIP offers, new products or services and whatever else you feel is important to inform your customers about. 

They’re your clients, they’re working with and buying from you, you know them best! You never know, they might just be searching or needing your product right now and your contact may secure their next purchase with you. 

If you need further assistance with your design or branding, feel free to call us or email us for a chat. Our team of professionals can help you achieve your communication goals.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
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Categories
Advertising Tip

Testimonials & Reviews: Promote Them!

Testimonials & Reviews: Promote Them!​

Testimonials and Reviews are proof of ‘Word of Mouth’ Marketing.
If your clients are providing you with positive feedback, why not use them? 

Word of Mouth Marketing (also known as WOMM) is the purest form of free advertising and promotion and is usually triggered by a positive (and in some cases a negative) experience while working with or being serviced by your business. 

With everyone shifting to search online for their required products and services, testimonials and reviews can easily influence a shopper’s decision to book, purchase or close a deal with your business. This makes communicating the quality of your product, the success of working with your business or specific information much easier. 

How will they work in my favour? Testimonials and reviews will always outline your client’s and customer’s true feelings about your business (whether you like it or not). Real shoppers are providing real feedback that’s not manufactured and contains raw emotional information. They easily become worth their weight in gold if marketed correctly. 

How can I obtain this information? Many websites and apps have their own built-in product review or feedback widget. The most used are Facebook and Google reviews on their platforms or Product reviews through an online shopping portal. All you have to do is ask your clients to provide this information? 

How do I use them? Whether they’re positive or negative, this raw data can be used throughout your marketing strategies. You can include them in advertising campaign messages, raw data in your sales pitches, collection of information on an online product (could easily turn this into your top-selling product), featured on your social media pages and website. Even the negative ones can work in your favour, especially if you want your customers to understand a specific reason as to why you’re changing a product! 

If you need further assistance with using your testimonials and reviews in your ad campaigns or product branding, feel free to call us or email us for a chat. Our team can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Advertising Tip

Email Remains King!

Email Remains King!​

Email communication has consistently evolved over its lifetime to become one of the most reliable forms of direct marketing. Here’s why…

Email Marketing is Direct! We even said this in the title. It has become a digital one on one conversation with your audience and clients about your product or service.     

Emails can be Tailored! Regardless of who you want to target, their physical location, time zone or preferences, each email can be customised for a specific reason. Not everyone likes or wants the same thing.      

Test & Preview is Easy! Why not try a new template design, incorporate a video file or add a catalogue button? Whatever and however you want your direct marketing to look and feel, emails can be previewed and tested before they’re deployed. This is perfect when you’re not 100% sure of your new design.      

Embed Buttons & Catalogues! Sending direct digital marketing allows you to place the button for what you’d like your client to do right in their face. Get them to shop your sale by clicking a button (they don’t need to Google it themselves); get them to book online so they don’t need to call you and wait on hold.     

Simplified! No matter what platform or email party you choose to use for email communication, customising, scheduling, deployment, adding in digital components and tracking click rates have made this is the simplest form of direct marketing. Most of the time all you need to do is upload your subscribers or recipients, select a template and start entering your message. 

Honestly, the list is endless. The more you use email marketing, the more you’ll notice the benefits and direct return on investment (ROI). 

This is why our ePublisher Communication Platform used by Australian and New Zealand schools experiences overall success. Not only does it provide the schools with digital tools to communicate with parents, staff, students and community members directly and effectively; but it also provides digital advertising opportunities for local businesses and companies who are seeing long term return on investment and success.

If you need further assistance with email marketing, advertising or digital communication, feel free to call us or email us for a chat. Our team of professionals can help you achieve your communication and marketing goals. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Austnews

Austnews, who are we?

Austnews Advertising team meeting

Austnews, who are we?​

Austnews (short for Australian Newsletter Services) is a communication service schools use to connect with their families, students, staff and local community. 

Since 1978, Austnews has been an Australian family owned and operated business providing hundreds of schools across Australia, and now New Zealand, with newsletter templates, printing and stationery services.   With the ever changing world of technology our business model is continually evolving to provide schools with the latest technology and deliver a superior digital service known as ePublisher.

The Austnews team is comprised of dedicated professionals with a continued vision to innovate, design and build bespoke communication tools to maintain an open gateway between the school classroom and the family home. We are teachers, marketers, graphic designers, programmers and parents who understand the importance and value of communication and its role in education. 

Where does Austnews Advertising fit into all of this? 

Austnews supplies schools with newsletters and communication services for free, thanks to the small business, companies and large corporations who choose to advertise. The advertising fee these businesses pay covers the ongoing design, print, hosting and tech support costs required to keep these tools relevant and available. Some might even say their advertising is a form of sponsorship and ongoing community support for their local school. 

Over the past 42 years, we have seen several thousand Australian and International businesses advertise with Austnews to not only show their support but also reach their target audience in the most direct form possible – straight into their households and email addresses. 

Where to start? 

If you’re looking to support your local school or schools within your region get in touch with us. With a dedicated team of professional advertising consultants, your enquiry will be answered promptly. 

Not sure what you’re after? 

That’s ok, we can work with you to see what your best fit is. We offer a range of branding and campaign focused advertisement packages all inclusive of free graphic design services. Why not check out our current campaigns and promotions to help get you started? 

Want to know more?

Follow us on Facebook for the latest tips, schools, promotions and updates or view our websites listed below to help you better understand how Austnews Advertising can benefit your business and your school. 

We look forward to working with you!

Austnews – Make Better Connections
Austnews Advertising – Connecting School Communities
ePublisher – Communication Platform

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478