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Advertising Tip

Believe in your Business

Believe in your Business

Over and over again we’re told to believe in ourselves, well the same applies within your business. 
Believe in your business, products, services and messages. 

If you don’t believe in your business, products, services or messages, how will your potential and current customers? Showing confidence builds trust around your brand and more importantly your messages within your advertising. 

How can you build trust around your brand and messages? This can be achieved through strong branding strategies and emphasis on the words and information you use to describe your business. Use professionally written and effective web content, clear and bright images of your products within your business (not purchased stock images), and ensure all your marketing and advertising is consistent with this image. 

If you don’t believe in your own business, products or message, how will your customers and clients?

How do you start? Seek advice from a professional, unless you have the skills to successfully create a strong brand trusting campaign. Review your website; review your social media platforms; check your product and business reviews from your clients – what do they all say about you? If you find consistency use that and build on it.

Creative advertising and marketing using this consistency will showcase the strong belief you, your clients and customers have within your business.  If you need advice or assistance with your ad messaging or branding, feel free to call us or email us for a chat. Our team can help you achieve your goals and belief. 

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Digital Advertising

Branding vs Focused Advertising

Branding vs Focused Advertising​

It’s important to understand the difference between brand based advertising and focused advertising when booking a campaign.
Here are our recommendations:

What is ‘brand based’ advertising? It is exactly as it sounds; a form of advertising that is designed to build and establish a connection with your target audience over an ongoing period of time (anywhere from 6 months to 2 years).

In a sense, it becomes your digital business card that highlights your business name, logo, location and immediate contact details. Depending on the size of the ad, in some cases, you can include a speciality of the business. 

What would be suitable CTAs for a ‘brand based’ ad? Because your ad is purely directed at informing your audience that your business exists, simple CTA’s include:

  • ‘Book Online’ button
  • ‘Tell me more’ button
  • ‘Call for a Free Quote’
  • Call to chat with our team

What is ‘focused’ advertising? This is a form of advertising that targets a specific trait within a consumer. This means your ad specifically targets an answer to a sub-conscious question the consumer may have.

Focused advertising campaigns can run for various lengths of time; a well-focused ad will run anywhere from 4 weeks to 6 months. If you choose to continue focusing on the same specialty, product or service after that time, it’s best to redesign your ad with the same message to gain fresh attention from an audience who may have already seen your ad, but didn’t require the service at the time. 

For example, your dental business specialises in extractions, your focused campaign would be driven around informing the consumer they need your business to solve their tooth extraction problem; or, your dance school specialises in speed tap dance, so your focused campaign would be driven around informing the consumer about your speed tap teacher qualifications and classes. 

What would be suitable CTAs for a ‘focused’ ad?

  • Click to Enrol
  • ‘Book your Session Online’ button
  • ‘Register Here’
  • ‘Buy Now’
  • ‘Read More’

Does Austnews Advertising cater to both? Yes, of course, we do. Based on the information you provide our advertising consultant at the time of booking, we will recommend suitable campaigns. If you’d like to see a summary of our available campaigns visit our campaigns and promotions page.

Then, when you’re ready to make a decision, call or email us or discuss your ideas with your advertising consultant. Remember, we’re always here to help guide you to improve your ad and increase your results.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Digital Advertising

Holiday Advertising: How to Do It

Holiday Advertising: How To Do It​

With the Christmas and New Year Holidays fast approaching, we’ve listed some important factors to consider when advertising over this period. Now you can enjoy your time off too!

Schedule your Campaigns in Advance. Advertising throughout the holiday period should still work for you, even while you’re on holiday. The best way to do this is to plan your holiday calendar and advertising in advance. Most digital advertising companies, like ours, allow you to book and plan ahead of time so that when Christmas is done, your Christmas message expires and your next message starts. This is especially effective for any business hosting specific sales, events and activities. 

Set your Auto Responses. If you’re taking the time to relax and reset over the Christmas and New Year period, just like us, be sure that your auto-responses are set where required (email, messenger, voicemails, live chat, etc.). That way, if a customer tries to contact you while you’re “offline” they will understand how important their enquiry is to you and that you’ll get back to them as soon as possible. We all know that everyone deserves a holiday, just don’t leave your customers hanging if they’re trying to contact you.

Get your Message out Early. Although shoppers will continue right up until Christmas Eve, be sure to get your sales campaign, message, catalogue or important holiday information out early enough to catch as many customers and clients as you can before you close. This will help keep you focussed and organised through a very stressful period.

Keep your Marketing Communication Active. Although you’re not going to be there, keeping your clients and customers informed of what’s happening over the holiday period is also still relevant. You could use this time to keep your EDM’s scheduled. Set them up to give your clients or customers a countdown to the next sale; take the opportunity to advise what’s to come in the new year; provide a summary of the most wanted products or services for the past year and send them links (if it’s something everyone wants, there’s a good chance others will want it to). 

These basic steps will keep your business tidy and active so that when you return from your holiday you can easily answer any clients, get your products out, book in services for the new year and plan your next quarter successfully. 

If you need further assistance with your campaign scheduling, digital advertising or communication branding to get through this period, feel free to call us or email us for a chat. Our team will be happy to help!

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Austnews

What Makes Effective Advertising?

What Makes Effective Advertising?​

Quite often we stumble across a design request to fit a full A4 page of notes about the client’s business into an ad size that’s no bigger than a business card. This can’t be done! 
Here are our four Effective Advertising tips we provide all of our clients.

Less Text is Better! Regardless of the size of your ad keep your message simple and clear. Don’t overcomplicate it by adding unnecessary information. 

All you need to do is give the reader a reason to stop, read your ad and then act on your Call to Action (hint; we cover that below). Cramming too much information into a small space will make your ad appear messy, unimportant, and too tiny to even read. Your reader will scroll on past your ad and probably land with your competitors. 

Use your own high-quality Images! Having up to date, high-quality (designers refer to them as high-resolution) images that showcase your product is very important.  With the camera technology hosted within our phones and devices these days, it’s almost impossible to find a reason to not have photos of your business, services or products. 

Authentic, custom content will always give you a better result when designing your ad. Your competitor can’t use or “download” your images from an online stock catalogue which makes it harder to replicate your message and campaign. Remember, you cannot use any images you found on google or on another ad that you don’t hold the copyright for. 

Always use a Call to Action! A Call to Action (or a CTA) is a simple instruction that you would like a reader or client to do as a response to your advertising campaign. Some effective examples are “Book Online”; “Click for More Info”; “Free Online Quote”; and the list goes on.

With online advertising, CTA’s assist in monitoring campaign success through analytics, specific landing pages, online forms and the use of discount codes when finalising purchases. An ad without a CTA is considered a simple directory listing or online business card that provides little to no response or tracking capabilities.

Crisp & Clear Graphic Design! It’s very easy to fall into the trap of designing your own ads and branding necessities, especially with the increase in online design programs and software apps. It’s important to remember that your ad is often the first time someone is learning about your business. How would you like your business to appear? 

Crisp clear graphic design work will build your business while boosting your brand awareness and trust. There are plenty of options out there if your company doesn’t have its own graphic designer where you can put trust in their professionalism to get you the ad you need and want. If you’re designing with us, we’ve got one in house and your design is included in your ad campaign. 

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Advertising Tip

Stay Connected with your Clients

Stay Connected with your Clients​

When creating advertisements it’s important to remember how it will direct potential clients and customers to your product, service or online platform.
These are your call to action (CTA).

Digital advertising allows you to add direct links to your advertisement to create the lead to your sales funnel. When a customer clicks your ad by reacting to you your CTA they will go straight to the landing page of information you want them to see. It’s important this link and information are correct and up to date.

The worst thing that can happen to you when a customer clicks your link is that it’s broken (not correct or linked properly), the information on the landing page is outdated and your website or online platforms aren’t user friendly (they’re too complicated or too lengthy).

Accurate ad links and landing page information go hand in hand with sales process importance. There’s no point in adding links to your ads if you don’t intend on keeping your website and social media platforms updated.

Are you up to date? Can you stay connected to your ad without worry?

Here are a few things for you to check:

  • The link from your ad to your website is correct? When you click on your ad it takes you to the landing page or your preferred platform you want your clients to see.
  • Your ad is up to date with a clear call to action? Check to see if your ad gives guidance on how you want your clients to react.
  • Your landing page is up to date and contains accurate information? Click on your ad and see what appears. Is it what you want the client to see? Will it help the client answer your ad or purchase your product or service?

Don’t link your ad to these accounts if you don’t intend on using them or keeping them active. This will make your business look dormant and uninterested.

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478