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Advertising Tip

All Clients Matter; Stay in Touch!

All Clients Matter; Stay in Touch!​

“It takes months to find a customers…seconds to lose one” – Vince Lombardi

Don’t lose contact with your old clients. Don’t lose contact with your new clients. Don’t lose contact with any of your clients, it’s really that simple. 

At some point throughout your business’s life, each one of your clients played a significant role. Whether they were your first; your biggest; the one who changed the way you do business; the one who said they’d never return. Every single one of them has put some type of income, trust and value in your products or services. 

The type of role they played in your business will depend on their experience and how you used their feedback to make a change, even if you reflected on their negative experience. So the best thing to do is, keep in touch!

To achieve this all you have to do is to build a database with all their current contact details. It doesn’t have to be a fancy one, you can create a basic spreadsheet in excel if that’s easy for you to maintain. Or, if you’re tech-savvy, create a full database with past orders, their most purchased product, total value spent with your company, etc. The list of records for your client database can be endless. 

Once you’ve got a healthy managed database you can communicate with your clients frequently. Send birthday messages, information on company updates, specials and promotions, VIP offers, new products or services and whatever else you feel is important to inform your customers about. 

They’re your clients, they’re working with and buying from you, you know them best! You never know, they might just be searching or needing your product right now and your contact may secure their next purchase with you. 

If you need further assistance with your design or branding, feel free to call us or email us for a chat. Our team of professionals can help you achieve your communication goals.

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Categories
Advertising Tip

Testimonials & Reviews: Promote Them!

Testimonials & Reviews: Promote Them!​

Testimonials and Reviews are proof of ‘Word of Mouth’ Marketing.
If your clients are providing you with positive feedback, why not use them? 

Word of Mouth Marketing (also known as WOMM) is the purest form of free advertising and promotion and is usually triggered by a positive (and in some cases a negative) experience while working with or being serviced by your business. 

With everyone shifting to search online for their required products and services, testimonials and reviews can easily influence a shopper’s decision to book, purchase or close a deal with your business. This makes communicating the quality of your product, the success of working with your business or specific information much easier. 

How will they work in my favour? Testimonials and reviews will always outline your client’s and customer’s true feelings about your business (whether you like it or not). Real shoppers are providing real feedback that’s not manufactured and contains raw emotional information. They easily become worth their weight in gold if marketed correctly. 

How can I obtain this information? Many websites and apps have their own built-in product review or feedback widget. The most used are Facebook and Google reviews on their platforms or Product reviews through an online shopping portal. All you have to do is ask your clients to provide this information? 

How do I use them? Whether they’re positive or negative, this raw data can be used throughout your marketing strategies. You can include them in advertising campaign messages, raw data in your sales pitches, collection of information on an online product (could easily turn this into your top-selling product), featured on your social media pages and website. Even the negative ones can work in your favour, especially if you want your customers to understand a specific reason as to why you’re changing a product! 

If you need further assistance with using your testimonials and reviews in your ad campaigns or product branding, feel free to call us or email us for a chat. Our team can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478