Keep Text to a Minimum
Keep your message clear and concise in all your advertising.
These are our simple guidelines for consideration when planning your advertisement’s message and content.
Avoid Too Many Words. An advertisement that contains too many words looks untidy and unfriendly to the eye. Have you ever seen an ad that looks like a novel? Did you actually read every word? Didn’t think so.
Try being creative in your advertisement. Instead of using every word in the dictionary to get your audience to react, use direct and effective images, click through prompts or very few attention-grabbing words.
Avoid Using Tiny Text. If you can’t read it on your proof, then your audience is not going to read it on your published ad. This rule will always be overlooked when including things like licensing numbers or information that is legally required for your ad to be published.
But, if the text that’s important to your reader is too small to read without zooming in or holding it close to their face your advertisement will prove to be a waste of time and money. That might sound harsh, but it’s reality.
A Picture Speaks a Thousand Words. It’s a saying we’ve all heard before and it should be the most important consideration in your ad design. Let your imaging or branding speak for you. Then fill in the blanks with limited words for a call to action to finish off your design. This guideline clearly speaks for itself.
Avoid Mess. There’s nothing worse than looking at an ad that is too over the top and appears “messy”. Although we recommend using pictures, too many can also have the same negative impact that too many words can have. It’s all about planning your message and white space in advance. Don’t let your audience scan over your ad to end up on your competition’s campaign and following through with their call to action. The most effective ads make this their one and only rule every single time.
Be Smart About It. If your experience is in your trade, service or product knowledge of your business then take the recommendations of the professionals in advertising and design. They want return on your advertising investment as much as you do.
The aim of the game is to encourage your customers or clients to click on your ad and go to your landing page or react to your call to action directive. It’s at this point you deliver the rest of your information about your product and business.