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Digital Advertising

Claim your Free Ad Upgrade

Claim your Free Ad Upgrade​

Free ad size upgrades are up for grabs from now until 30 July 2021!
Want yours? 

As a business, we know and understand the importance of marketing and advertising. We also know that if you don’t spend the majority of that budget before 30 June, your budget is adjusted and your marketing spend is usually reduced.

To assist in giving you the biggest bang for your buck from now until 30 July 2021 we’ll upgrade your ad size to the next biggest. Meaning, if you only want to spend a budget price we will give you a standard ad or if you want to spend a standard price we will give you a premium ad for the length of the campaign.

Obviously, there’s some terms and conditions that we need to inform you about, but nothing that is preventing you from reaping the benefits of a larger ad for the cheaper price. You can find them here on the booking page. 

This promotion is open to current Austnews Advertising clients who are currently renewing their expiring ad campaign or looking to expand their current campaign on other newsletters. We also welcome brand new clients to Austnews Advertising who’d love to experience digital advertising via school newsletters.

Choosing to advertise on a school newsletter (or a bulk number of school newsletters) allows each school to continue communicating with parents, students, staff and the greater school community for free. So not only do you get your business, product and service seen by your niche demographic, you also get the warm and fuzzies knowing you’re helping a school within your community, region and state.

Want to know more about digital advertising in school newsletters? View this information.

Want to go ahead and book your free ad upgrade? Book it here. 

If you’d like to speak with one of our Advertising Consultants feel free to call us or email us for a chat. Our team can help you achieve your goals and leads.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Advertising Tip

Know Your Audience

Know Your Audience​

Understanding your audience, their needs and how your product or service fulfils those needs all play an important role in campaign design.

Only you know who your perfect target audience is. If your product targets families, parents and their children then you’re probably not going to spend your money advertising in the local senior’s magazine. If your product targets a much older demographic, you’re probably not going to use Snapchat or Instagram to target that type of audience.

Work out where you can directly target your preferred audience and invest, but invest wisely.

Throwing money around to every advertising opportunity that arises isn’t always going to give you the biggest return on investment. Plan in advance, understand the reach, the location of your advertisement, the length of your campaign and design accordingly. You must also be willing to monitor your own return on investment by understanding your own sales funnel and landing page statistics.

Your business and product can target more than one audience at a time but your campaigns need to be designed to speak directly to that relative audience as well. Use effective images, words and call to actions that encourage the correct audience to respond. Again, don’t refer the senior’s ad to Instagram, they won’t get it and if your competitor is more effective in grabbing their attention, you’ve lost business.

Hint: advertising direct via School Newsletters (printed or digital) guarantees your ad will be seen by household decision makers, mums, dads and the wider community. This is a perfect avenue for any business that can provide products or services to families, parents, children and business owners.

If you need assistance with planning your campaign or, targeting your audience or redesigning a current advertisement please call us or email us for a chat. Our team of professionals can help you achieve your goals and leads.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Advertising Tip

Email Remains King!

Email Remains King!​

Email communication has consistently evolved over its lifetime to become one of the most reliable forms of direct marketing. Here’s why…

Email Marketing is Direct! We even said this in the title. It has become a digital one on one conversation with your audience and clients about your product or service.     

Emails can be Tailored! Regardless of who you want to target, their physical location, time zone or preferences, each email can be customised for a specific reason. Not everyone likes or wants the same thing.      

Test & Preview is Easy! Why not try a new template design, incorporate a video file or add a catalogue button? Whatever and however you want your direct marketing to look and feel, emails can be previewed and tested before they’re deployed. This is perfect when you’re not 100% sure of your new design.      

Embed Buttons & Catalogues! Sending direct digital marketing allows you to place the button for what you’d like your client to do right in their face. Get them to shop your sale by clicking a button (they don’t need to Google it themselves); get them to book online so they don’t need to call you and wait on hold.     

Simplified! No matter what platform or email party you choose to use for email communication, customising, scheduling, deployment, adding in digital components and tracking click rates have made this is the simplest form of direct marketing. Most of the time all you need to do is upload your subscribers or recipients, select a template and start entering your message. 

Honestly, the list is endless. The more you use email marketing, the more you’ll notice the benefits and direct return on investment (ROI). 

This is why our ePublisher Communication Platform used by Australian and New Zealand schools experiences overall success. Not only does it provide the schools with digital tools to communicate with parents, staff, students and community members directly and effectively; but it also provides digital advertising opportunities for local businesses and companies who are seeing long term return on investment and success.

If you need further assistance with email marketing, advertising or digital communication, feel free to call us or email us for a chat. Our team of professionals can help you achieve your communication and marketing goals. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Austnews

Austnews, who are we?

Austnews Advertising team meeting

Austnews, who are we?​

Austnews (short for Australian Newsletter Services) is a communication service schools use to connect with their families, students, staff and local community. 

Since 1978, Austnews has been an Australian family owned and operated business providing hundreds of schools across Australia, and now New Zealand, with newsletter templates, printing and stationery services.   With the ever changing world of technology our business model is continually evolving to provide schools with the latest technology and deliver a superior digital service known as ePublisher.

The Austnews team is comprised of dedicated professionals with a continued vision to innovate, design and build bespoke communication tools to maintain an open gateway between the school classroom and the family home. We are teachers, marketers, graphic designers, programmers and parents who understand the importance and value of communication and its role in education. 

Where does Austnews Advertising fit into all of this? 

Austnews supplies schools with newsletters and communication services for free, thanks to the small business, companies and large corporations who choose to advertise. The advertising fee these businesses pay covers the ongoing design, print, hosting and tech support costs required to keep these tools relevant and available. Some might even say their advertising is a form of sponsorship and ongoing community support for their local school. 

Over the past 42 years, we have seen several thousand Australian and International businesses advertise with Austnews to not only show their support but also reach their target audience in the most direct form possible – straight into their households and email addresses. 

Where to start? 

If you’re looking to support your local school or schools within your region get in touch with us. With a dedicated team of professional advertising consultants, your enquiry will be answered promptly. 

Not sure what you’re after? 

That’s ok, we can work with you to see what your best fit is. We offer a range of branding and campaign focused advertisement packages all inclusive of free graphic design services. Why not check out our current campaigns and promotions to help get you started? 

Want to know more?

Follow us on Facebook for the latest tips, schools, promotions and updates or view our websites listed below to help you better understand how Austnews Advertising can benefit your business and your school. 

We look forward to working with you!

Austnews – Make Better Connections
Austnews Advertising – Connecting School Communities
ePublisher – Communication Platform

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478