Measure your Leads Once you've created and launched your ad campaign, do you track where your sales are coming from to see if it's working? If not, why? The best way to measure if the money you've invested into any advertising campaign is to track its success. There are a few ways which you can do [...]
Know Your Audience Understanding your audience, their needs and how your product or service fulfils those needs all play an important role in campaign design. Only you know who your perfect target audience is. If your product targets families, parents and their children then you're probably not going to spend your money advertising in the [...]
Keep Text to a Minimum Keep your message clear and concise in all your advertising. These are our simple guidelines for consideration when planning your advertisement's message and content. Avoid Too Many Words. An advertisement that contains too many words looks untidy and unfriendly to the eye. Have you ever seen an ad that looks [...]
It's Time to Declutter! It's the start of a new year and what better way to start then decluttering...your advertisements! It's important to keep all your advertising Clean and Uncluttered. You're back to work and ready to plan for a year ahead so there's no better time than to start the new year fresh. That [...]
Christmas Message Marketing Christmas is Here! Don't forget your Christmas Messages. End of year closures and holidays deliver the perfect opportunity for you to send out personalised messages with a touch of marketing. What do you include? Open your message by thanking your clients for their support during the last year, including some wishes for [...]
All Clients Matter; Stay in Touch! "It takes months to find a customers...seconds to lose one" - Vince Lombardi Don't lose contact with your old clients. Don't lose contact with your new clients. Don't lose contact with any of your clients, it's really that simple. At some point throughout your business's life, each one of [...]
Testimonials & Reviews: Promote Them! Testimonials and Reviews are proof of 'Word of Mouth' Marketing. If your clients are providing you with positive feedback, why not use them? Word of Mouth Marketing (also known as WOMM) is the purest form of free advertising and promotion and is usually triggered by a positive (and in some [...]
Email Remains King! Email communication has consistently evolved over its lifetime to become one of the most reliable forms of direct marketing. Here's why... Email Marketing is Direct! We even said this in the title. It has become a digital one on one conversation with your audience and clients about your product or service. [...]
Call to Action - You Need One! Wherever you advertise, whatever your message is, have a direct call to action and make it clear! If any of your past or current advertising has been unsuccessful or you're not seeing the results to match your budget, there's a good chance your call to action is blurry [...]
How to Supply your own Artwork Choosing to Supply your own Artwork for any advertising, branding or marketing purpose comes with understanding the specs required by the company. Here are some Dos & Don'ts on how to do that. Do send your ideas through. You may be swift in using paint or design products in some [...]
