Category: Advertising Tip

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Advertising Tip

Believe in your Business

Believe in your Business

Over and over again we’re told to believe in ourselves, well the same applies within your business. 
Believe in your business, products, services and messages. 

If you don’t believe in your business, products, services or messages, how will your potential and current customers? Showing confidence builds trust around your brand and more importantly your messages within your advertising. 

How can you build trust around your brand and messages? This can be achieved through strong branding strategies and emphasis on the words and information you use to describe your business. Use professionally written and effective web content, clear and bright images of your products within your business (not purchased stock images), and ensure all your marketing and advertising is consistent with this image. 

If you don’t believe in your own business, products or message, how will your customers and clients?

How do you start? Seek advice from a professional, unless you have the skills to successfully create a strong brand trusting campaign. Review your website; review your social media platforms; check your product and business reviews from your clients – what do they all say about you? If you find consistency use that and build on it.

Creative advertising and marketing using this consistency will showcase the strong belief you, your clients and customers have within your business.  If you need advice or assistance with your ad messaging or branding, feel free to call us or email us for a chat. Our team can help you achieve your goals and belief. 

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Advertising Tip

Print Ad Design vs Digital Ad Design​

Print Ad Design vs Digital Ad Design

The most common mistake when starting digital advertising is using or uploading a previous or current printed copy.

There are two major differences between digital and printed advertising that will affect the end result, how the ad size is measured and how the colour is processed.

Difference in Measurements: a graphic designer will always use two methods of measurement. Millimetres, centimetres or inches will be used in a print design file; Pixels will be used in a digital design file. The reason? The bigger a digital display area the greater the number of pixels used to create and display an image and its colouring accurately. This cannot be achieved by using metric measurements. 

Difference in Colour Process: a printer will use a four colour process, known as CMYK (cyan, magenta, yellow and black); digital displays use an RGB colour palette (red, green and blue). When colours are selected and set in a print or digital design, the relative colour palette is used to create the end result. If either RGB is printed or CMYK is uploaded to a digital display, you will instantly notice that it doesn’t appear as it should. 

There are also other differences that need to be considered when wanting to use a print ad digitally and vice versa. This includes the file type and resolution that’s required for either the print process or the placement of the digital file. 

It’s because of these reasons that a designer will always consider your ad copy or files as a reference point for your design concept. Then they’ll redesign the ad to give you the highest quality result based on whether it needs to be printed or displayed digitally.

We recommend listening to the advice given by your designer in these circumstances, they take pride in what they do, and they want your ad to be of the highest and most effective quality as you do.  

If you need assistance with a new ad design or converting your advertising from print to digital and vice versa feel free to call us or email our team. Our graphic designer can help you achieve your goals and execute your advertising successfully. 

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Advertising Tip

Measure your Leads

Measure your Leads​

Once you’ve created and launched your ad campaign, do you track where your sales are coming from to see if it’s working? If not, why? 

The best way to measure if the money you’ve invested into any advertising campaign is to track its success. There are a few ways which you can do this:

Ask your customer at the time of sale or transaction, how they heard about you or your product. This is an easy way to do it if your staff are trained to ask and record the information when an answer is given. Ensure you’re specific with suitable answers so when your team asks your customers they can provide you with the right answers. Providing your team and customers with a direct list of answers will ensure you’re provided with accurate information. For example: School Newsletters; Google Search; Facebook; Customer Referral.

Create a specific landing page. This is the easiest way to digitally track your ad campaign. Specific landing pages can be set up with a unique URL that allows your website to track your visitor statistics. Some websites even provide full reporting facilities to follow the success of your sales funnel from start to finish.

Use a specific referral or discount code. Encourage customers to quote or enter a specific code that you’ve included in your ad design during the booking or purchase process. Tracking codes will give you a quick identifier of where your customers are coming from. You can total the value of sales or bookings associated with the code to quickly identify the return on investment for your campaign.

Use your website or Google analytics. If you’re still not sure refer to your website analytics. Most sites will have their analytics systems to trace visitor and click information. Google also has a full analytics system that can be integrated with your website to help track this information. This option is a little trickier if you’re not sure what you’re looking for but if you have an IT person or an individual who manages your site ask them to provide you with a report.

It’s important to always understand where your customers came from and why. There’s no point investing chunks of your revenue into any advertising campaigns if you can’t measure your return on investment.

Use your advertising and marketing budget wisely. Target your direct audience effectively and efficiently. If you’re not seeing a return on your investment don’t be afraid to change the campaign, change the ad design or move to a different form of advertising altogether. Don’t invest in what doesn’t work for you! 

If you need further assistance with planning your next ad campaign, design or branding, feel free to call us or email us for a chat. Our team of professionals can help you reach your advertising goals. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
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Advertising Tip

Know Your Audience

Know Your Audience​

Understanding your audience, their needs and how your product or service fulfils those needs all play an important role in campaign design.

Only you know who your perfect target audience is. If your product targets families, parents and their children then you’re probably not going to spend your money advertising in the local senior’s magazine. If your product targets a much older demographic, you’re probably not going to use Snapchat or Instagram to target that type of audience.

Work out where you can directly target your preferred audience and invest, but invest wisely.

Throwing money around to every advertising opportunity that arises isn’t always going to give you the biggest return on investment. Plan in advance, understand the reach, the location of your advertisement, the length of your campaign and design accordingly. You must also be willing to monitor your own return on investment by understanding your own sales funnel and landing page statistics.

Your business and product can target more than one audience at a time but your campaigns need to be designed to speak directly to that relative audience as well. Use effective images, words and call to actions that encourage the correct audience to respond. Again, don’t refer the senior’s ad to Instagram, they won’t get it and if your competitor is more effective in grabbing their attention, you’ve lost business.

Hint: advertising direct via School Newsletters (printed or digital) guarantees your ad will be seen by household decision makers, mums, dads and the wider community. This is a perfect avenue for any business that can provide products or services to families, parents, children and business owners.

If you need assistance with planning your campaign or, targeting your audience or redesigning a current advertisement please call us or email us for a chat. Our team of professionals can help you achieve your goals and leads.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Advertising Tip

Keep Text to a Minimum

Keep Text to a Minimum​

Keep your message clear and concise in all your advertising.
These are our simple guidelines for consideration when planning your advertisement’s message and content. 

Avoid Too Many Words. An advertisement that contains too many words looks untidy and unfriendly to the eye. Have you ever seen an ad that looks like a novel? Did you actually read every word? Didn’t think so. 

Try being creative in your advertisement. Instead of using every word in the dictionary to get your audience to react, use direct and effective images, click through prompts or very few attention-grabbing words. 

Avoid Using Tiny Text. If you can’t read it on your proof, then your audience is not going to read it on your published ad. This rule will always be overlooked when including things like licensing numbers or information that is legally required for your ad to be published.

But, if the text that’s important to your reader is too small to read without zooming in or holding it close to their face your advertisement will prove to be a waste of time and money. That might sound harsh, but it’s reality. 

A Picture Speaks a Thousand Words. It’s a saying we’ve all heard before and it should be the most important consideration in your ad design. Let your imaging or branding speak for you. Then fill in the blanks with limited words for a call to action to finish off your design. This guideline clearly speaks for itself. 

Avoid Mess. There’s nothing worse than looking at an ad that is too over the top and appears “messy”. Although we recommend using pictures, too many can also have the same negative impact that too many words can have. It’s all about planning your message and white space in advance. Don’t let your audience scan over your ad to end up on your competition’s campaign and following through with their call to action. The most effective ads make this their one and only rule every single time.  

Be Smart About It. If your experience is in your trade, service or product knowledge of your business then take the recommendations of the professionals in advertising and design. They want a return on your advertising investment as much as you do. 

The aim of the game is to encourage your customers or clients to click on your ad and go to your landing page or react to your call to action directive. It’s at this point you deliver the rest of your information about your product and business.

If you need further assistance with your ad design or focus, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Advertising Tip

Time to Declutter

It's Time to Declutter!​

It’s the start of a new year and what better way to start then decluttering…your advertisements!
It’s important to keep all your advertising Clean and Uncluttered. 

You’re back to work and ready to plan for a year ahead so there’s no better time than to start the new year fresh. That includes a fresh approach to your advertising campaigns, marketing and communication.

Advertising campaigns should always be designed and written specifically to the ad size or the campaign time frame. There is no point designing an ad that is suited to poster size to fit on a business card, you are literally wasting your time and money. The smaller the ad or the less time you have on the campaign, the less text or words should be used.

Clean, crisp, high-resolution images representing your brand or products are essential. 

Our Budget sized ads are a perfect example of this exercise. The budget sized ad represents a business card which includes imaging and basic contact details with a direct call to action like “click here”, but that’s it.

Quite often we see ads that contain too much text, and in some cases, text that is so small for the human eye to read. We will always provide our professional recommendation when designing clients ads but it’s important to understand we do it to ensure your campaign is successful and not a wasted investment.

Make the time to declutter your advertising, marketing and promotional material and see the success!

If you need further assistance with your ad design, branding or decluttering of your communication, feel free to call us or email us for a chat. Our design and advertising teams can help you achieve your goals and leads.

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Advertising Tip

Christmas Message Marketing

Christmas Message Marketing​

Christmas is Here! Don’t forget your Christmas Messages. 

End of year closures and holidays deliver the perfect opportunity for you to send out personalised messages with a touch of marketing.

What do you include? Open your message by thanking your clients for their support during the last year, including some wishes for Christmas and the New Year. Then use that as a segway into some personalised target marketing.

Your target marketing might include:

  • a discount code that’s only valid until the end of the year as a Christmas gift
  • a gift with a total spend over a pre-determined dollar figure
  • a button that leads to the new year’s catalogue preview
  • an option to subscribe to social media accounts or blog posts for immediate updates, sales or offers.

Usually, by this time of year, everyone is tired, worn out and lacking focus. So keep your messages and communication, short, sweet and to the point. Your clients will appreciate it more than an overload. 

So with that, our team here at Austnews and Austnews Advertising would like to sign off for this year. Next week we’re sending our clients a summary of the advertising year, so if you’d like to receive your copy send us an email or head to our Facebook page and send us a message. 

We look forward to working with you all in the new year as we move forward with some exciting new projects. 

Until then, if you need further assistance with your marketing, branding or advertising, feel free to call us or email us for a chat. Our team of professionals would love to help. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Advertising Tip

All Clients Matter; Stay in Touch!

All Clients Matter; Stay in Touch!​

“It takes months to find a customers…seconds to lose one” – Vince Lombardi

Don’t lose contact with your old clients. Don’t lose contact with your new clients. Don’t lose contact with any of your clients, it’s really that simple. 

At some point throughout your business’s life, each one of your clients played a significant role. Whether they were your first; your biggest; the one who changed the way you do business; the one who said they’d never return. Every single one of them has put some type of income, trust and value in your products or services. 

The type of role they played in your business will depend on their experience and how you used their feedback to make a change, even if you reflected on their negative experience. So the best thing to do is, keep in touch!

To achieve this all you have to do is to build a database with all their current contact details. It doesn’t have to be a fancy one, you can create a basic spreadsheet in excel if that’s easy for you to maintain. Or, if you’re tech-savvy, create a full database with past orders, their most purchased product, total value spent with your company, etc. The list of records for your client database can be endless. 

Once you’ve got a healthy managed database you can communicate with your clients frequently. Send birthday messages, information on company updates, specials and promotions, VIP offers, new products or services and whatever else you feel is important to inform your customers about. 

They’re your clients, they’re working with and buying from you, you know them best! You never know, they might just be searching or needing your product right now and your contact may secure their next purchase with you. 

If you need further assistance with your design or branding, feel free to call us or email us for a chat. Our team of professionals can help you achieve your communication goals.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Advertising Tip

Testimonials & Reviews: Promote Them!

Testimonials & Reviews: Promote Them!​

Testimonials and Reviews are proof of ‘Word of Mouth’ Marketing.
If your clients are providing you with positive feedback, why not use them? 

Word of Mouth Marketing (also known as WOMM) is the purest form of free advertising and promotion and is usually triggered by a positive (and in some cases a negative) experience while working with or being serviced by your business. 

With everyone shifting to search online for their required products and services, testimonials and reviews can easily influence a shopper’s decision to book, purchase or close a deal with your business. This makes communicating the quality of your product, the success of working with your business or specific information much easier. 

How will they work in my favour? Testimonials and reviews will always outline your client’s and customer’s true feelings about your business (whether you like it or not). Real shoppers are providing real feedback that’s not manufactured and contains raw emotional information. They easily become worth their weight in gold if marketed correctly. 

How can I obtain this information? Many websites and apps have their own built-in product review or feedback widget. The most used are Facebook and Google reviews on their platforms or Product reviews through an online shopping portal. All you have to do is ask your clients to provide this information? 

How do I use them? Whether they’re positive or negative, this raw data can be used throughout your marketing strategies. You can include them in advertising campaign messages, raw data in your sales pitches, collection of information on an online product (could easily turn this into your top-selling product), featured on your social media pages and website. Even the negative ones can work in your favour, especially if you want your customers to understand a specific reason as to why you’re changing a product! 

If you need further assistance with using your testimonials and reviews in your ad campaigns or product branding, feel free to call us or email us for a chat. Our team can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Email Remains King!

Email Remains King!​

Email communication has consistently evolved over its lifetime to become one of the most reliable forms of direct marketing. Here’s why…

Email Marketing is Direct! We even said this in the title. It has become a digital one on one conversation with your audience and clients about your product or service.     

Emails can be Tailored! Regardless of who you want to target, their physical location, time zone or preferences, each email can be customised for a specific reason. Not everyone likes or wants the same thing.      

Test & Preview is Easy! Why not try a new template design, incorporate a video file or add a catalogue button? Whatever and however you want your direct marketing to look and feel, emails can be previewed and tested before they’re deployed. This is perfect when you’re not 100% sure of your new design.      

Embed Buttons & Catalogues! Sending direct digital marketing allows you to place the button for what you’d like your client to do right in their face. Get them to shop your sale by clicking a button (they don’t need to Google it themselves); get them to book online so they don’t need to call you and wait on hold.     

Simplified! No matter what platform or email party you choose to use for email communication, customising, scheduling, deployment, adding in digital components and tracking click rates have made this is the simplest form of direct marketing. Most of the time all you need to do is upload your subscribers or recipients, select a template and start entering your message. 

Honestly, the list is endless. The more you use email marketing, the more you’ll notice the benefits and direct return on investment (ROI). 

This is why our ePublisher Communication Platform used by Australian and New Zealand schools experiences overall success. Not only does it provide the schools with digital tools to communicate with parents, staff, students and community members directly and effectively; but it also provides digital advertising opportunities for local businesses and companies who are seeing long term return on investment and success.

If you need further assistance with email marketing, advertising or digital communication, feel free to call us or email us for a chat. Our team of professionals can help you achieve your communication and marketing goals. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478