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Advertising Tip

Print Ad Design vs Digital Ad Design​

Print Ad Design vs Digital Ad Design

The most common mistake when starting digital advertising is using or uploading a previous or current printed copy.

There are two major differences between digital and printed advertising that will affect the end result, how the ad size is measured and how the colour is processed.

Difference in Measurements: a graphic designer will always use two methods of measurement. Millimetres, centimetres or inches will be used in a print design file; Pixels will be used in a digital design file. The reason? The bigger a digital display area the greater the number of pixels used to create and display an image and its colouring accurately. This cannot be achieved by using metric measurements. 

Difference in Colour Process: a printer will use a four colour process, known as CMYK (cyan, magenta, yellow and black); digital displays use an RGB colour palette (red, green and blue). When colours are selected and set in a print or digital design, the relative colour palette is used to create the end result. If either RGB is printed or CMYK is uploaded to a digital display, you will instantly notice that it doesn’t appear as it should. 

There are also other differences that need to be considered when wanting to use a print ad digitally and vice versa. This includes the file type and resolution that’s required for either the print process or the placement of the digital file. 

It’s because of these reasons that a designer will always consider your ad copy or files as a reference point for your design concept. Then they’ll redesign the ad to give you the highest quality result based on whether it needs to be printed or displayed digitally.

We recommend listening to the advice given by your designer in these circumstances, they take pride in what they do, and they want your ad to be of the highest and most effective quality as you do.  

If you need assistance with a new ad design or converting your advertising from print to digital and vice versa feel free to call us or email our team. Our graphic designer can help you achieve your goals and execute your advertising successfully. 

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Digital Advertising

Why Not Animate?

Why Not Animate? ​

“Animation can explain whatever the mind of man can conceive” – Walt Disney
Bring attention to your advertisement with animation. 

Last year we discussed the necessity to stand out from the rest. It was all about understanding your point of difference in a sea of advertisers selling and marketing the same thing you are.

Once you’ve figured out what your differences and target point of your campaign is, we suggest adding animation. There are many benefits to animating your ad, we’ve listed a few below.

The animation holds the attention of your immediate audience. Have you ever opened a webpage and scrolled past a whole bunch of “boring” including text, but stopped on a stand out image or an eye-catching motion? The placement and arrangement of that image, ad or animation were deliberate. It did exactly what it was supposed to. That’s what you need to do when designing your stand out ad. 

Animations can evoke a stronger emotional connection to your ad. This means, your audience has a better chance of relating to your product or understanding their need for your product. You can convey emotional and physical connections through animation. 

Animations simplify your ad. Less text, less instruction, less panic of getting everything you need in a tight design. Use the animation transitions to get your message across deliberately. Use targeted words, specific imaging and a direct call to action. Animations allow you to converse with your audience rather than instructing them. 

Animations invite your audience to interact. If they’re interested they’ll stop and see what your message to them is. Giving them time to connect with your brand, product, service and of course your deliberate message. However, don’t make the animation any longer than around 5 seconds. The attention span drop and the need to scroll past your ad will increase the longer your animation takes to communicate. 

While it might seem simple to plan your campaign, seeking advice and help from a professional designer or advertising consultant will benefit you long term. There’s plenty of professionals out there who live and breathe graphic design and advertising. Once you’ve found the right person, creating your visual message will be an easy process. They’ll help you think big; think bright; think animated!

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Advertising Tip

Time to Declutter

It's Time to Declutter!​

It’s the start of a new year and what better way to start then decluttering…your advertisements!
It’s important to keep all your advertising Clean and Uncluttered. 

You’re back to work and ready to plan for a year ahead so there’s no better time than to start the new year fresh. That includes a fresh approach to your advertising campaigns, marketing and communication.

Advertising campaigns should always be designed and written specifically to the ad size or the campaign time frame. There is no point designing an ad that is suited to poster size to fit on a business card, you are literally wasting your time and money. The smaller the ad or the less time you have on the campaign, the less text or words should be used.

Clean, crisp, high-resolution images representing your brand or products are essential. 

Our Budget sized ads are a perfect example of this exercise. The budget sized ad represents a business card which includes imaging and basic contact details with a direct call to action like “click here”, but that’s it.

Quite often we see ads that contain too much text, and in some cases, text that is so small for the human eye to read. We will always provide our professional recommendation when designing clients ads but it’s important to understand we do it to ensure your campaign is successful and not a wasted investment.

Make the time to declutter your advertising, marketing and promotional material and see the success!

If you need further assistance with your ad design, branding or decluttering of your communication, feel free to call us or email us for a chat. Our design and advertising teams can help you achieve your goals and leads.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Advertising Tip

How to Supply your own Artwork

How to Supply your own Artwork​

Choosing to Supply your own Artwork for any advertising, branding or marketing purpose comes with understanding the specs required by the company. 
Here are some Dos & Don’ts on how to do that.

Do send your ideas through. You may be swift in using paint or design products in some online software or apps which will be effective on how you’d like your ad or design to look. The designer will then use your concept to create a professionally finished image that will meet the end print or digital requirements. Your graphic designer will work with you through to the final approval. 

Don’t supply images that aren’t your own. You may see a great image on Google that you’d love to use, but if it’s not yours or you don’t have the copyright to it a designer can’t use it. It’s best to mention to your designer that you like a particular image so they can find one from an approved catalogue to use in your artwork. 

Do meet the size specifications. Each design will have its own size specifications that will be dependant on whether it’s print or digital. This includes measurements in millimetres or pixels, the number of dots per inch (dpi) for quality resolution, and the type of file the finished design must be supplied in (.PNG, .JPG, .PDF, etc.) If you’re supplying artwork to Austnews for your advertising, click here to view our artwork specs. 

Don’t copy another design. While we all have a keen eye for effective design it’s best not to copy another company or businesses concept or design. You can mention to your designer the elements that you like best about a particular design but it’s always best to stand out on your own merit. It also avoids any copyright infringements. 

Do send through raw design files. You may have had someone work for you in the past who gave you access to the actual layered design files for your business. If you’re working with a new designer and want to continue with the same structure, share your raw design file, images and fonts with them. It definitely increases the efficiency of the design process. 

Our design team is always available to chat about your concepts for advertising, branding or marketing and how best to move forward with your products. If you’d like to chat with our design team or obtain a quote for your next design job, feel free to call us or email us. Our design team can help you achieve your goals and leads. 

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Austnews

What Makes Effective Advertising?

What Makes Effective Advertising?​

Quite often we stumble across a design request to fit a full A4 page of notes about the client’s business into an ad size that’s no bigger than a business card. This can’t be done! 
Here are our four Effective Advertising tips we provide all of our clients.

Less Text is Better! Regardless of the size of your ad keep your message simple and clear. Don’t overcomplicate it by adding unnecessary information. 

All you need to do is give the reader a reason to stop, read your ad and then act on your Call to Action (hint; we cover that below). Cramming too much information into a small space will make your ad appear messy, unimportant, and too tiny to even read. Your reader will scroll on past your ad and probably land with your competitors. 

Use your own high-quality Images! Having up to date, high-quality (designers refer to them as high-resolution) images that showcase your product is very important.  With the camera technology hosted within our phones and devices these days, it’s almost impossible to find a reason to not have photos of your business, services or products. 

Authentic, custom content will always give you a better result when designing your ad. Your competitor can’t use or “download” your images from an online stock catalogue which makes it harder to replicate your message and campaign. Remember, you cannot use any images you found on google or on another ad that you don’t hold the copyright for. 

Always use a Call to Action! A Call to Action (or a CTA) is a simple instruction that you would like a reader or client to do as a response to your advertising campaign. Some effective examples are “Book Online”; “Click for More Info”; “Free Online Quote”; and the list goes on.

With online advertising, CTA’s assist in monitoring campaign success through analytics, specific landing pages, online forms and the use of discount codes when finalising purchases. An ad without a CTA is considered a simple directory listing or online business card that provides little to no response or tracking capabilities.

Crisp & Clear Graphic Design! It’s very easy to fall into the trap of designing your own ads and branding necessities, especially with the increase in online design programs and software apps. It’s important to remember that your ad is often the first time someone is learning about your business. How would you like your business to appear? 

Crisp clear graphic design work will build your business while boosting your brand awareness and trust. There are plenty of options out there if your company doesn’t have its own graphic designer where you can put trust in their professionalism to get you the ad you need and want. If you’re designing with us, we’ve got one in house and your design is included in your ad campaign. 

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads.

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Categories
Advertising Tip

Stand out from the Rest

Stand Out from the Rest​

What’s your point of difference? 
How do you and your business stand out from similar businesses? 
It’s time to get loud with your advertising!

When creating and designing an advertising campaign that represents your business it’s important to remember your unique points; the ones that make you different from everyone else in your industry. Eventually, every dental, medical centre, pharmacy, hairdresser, cafe, beautician, real estate and all other businesses end up looking the same. You’re all delivering the same services for the same reasons. 

Three important questions to ask yourself when creating your campaign:

  1. Why would clients choose my business?
  2. What makes my business different from my competitors?
  3. How can I stand out?

Here’s how you can stand out!

What if you’re the real estate agent that gives free coffee at the time of a house inspection; or your cafe is dog friendly, or you provide your clients with a glass of champagne at the time of pampering? They are your unique points and they should speak the loudest in your advertising campaign. 

Showing customers and clients why they should choose you over your competitors will give you a positive response to your ad whatever your call to action may be. Remember, it’s important to include a direct call to action. 

Find a professional who can help you!

While it might seem simple to plan your campaign, seeking advice and help from a professional designer or advertising consultant will benefit you long term. Every ad that you need will change specifications and size according to the platform you wish to use. It’s certainly not a ‘one size fits all’ case. This applies to digital and print advertising. 

There’s plenty of professionals out there who live and breathe graphic design and advertising. Once you’ve found the right person, creating your visual message will be an easy process. They’ll help you think big; think bright; think loud! 

If you need further assistance with your graphic design or advertising campaign, feel free to call us or email us for a chat. Our team of professionals can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478