Supplying your own artwork? Here’s how…
NOTE: if in doubt of whether you have booked a print or online ad, supply your art as if it was print. We can convert that to the online specs for you, if needed.
- Print: 93mm (w) X 33mm (h), 300dpi, CMYK, all text converted to outlines, no crop marks, no bleed, supply as high resolution .pdf
- Online: 450px (w) X 159px (h), 300dpi, RGB, no crop marks, no bleed, supply as high resolution .jpg
- Print: 93mm (w) X 68mm (h), 300dpi, CMYK, all text converted to outlines, no crop marks, no bleed, supply as high resolution .pdf
- Online: 450px (w) X 328px (h), 300dpi, RGB, no crop marks, no bleed, supply as high resolution .jpg
- Print: 93mm (w) X 103mm (h), 300dpi, CMYK, all text converted to outlines, no crop marks, no bleed, supply as high resolution .pdf
- Online: 450px (w) X 498px (h), 300dpi, RGB, no crop marks, no bleed, supply as high resolution .jpg
Fonts must be converted to outlines/curves and all images must be embedded (no links)
Adobe Acrobat (.pdf) (PREFERRED & RECOMMENDED)
Adobe Illustrator (.ai, .eps)
Adobe Indesign (.indd) (All images and fonts to be supplied)
Adobe Photoshop (.psd)
We accept artwork supplied in image formats (bitmaps) as well. However clients must ensure their image files carry enough resolution (overall detail and depth) to be able to re-produce on an offset press. Our recommended resolution is between 300 – 600 dpi.
- JPG or Jpeg (.jpg or jpeg)
- PNG (.png)
Please note that artwork created in below programs will not be offset print ready. In order to prepare them for offset printing, in most cases we have to re-layout artwork using yours only as a guide
- Microsoft Word (.doc, .rtf)
- Microsoft Publisher (.pub)
- Microsoft Power Point/Excel (.ppt, .xls)
What Makes Effective Advertising
Less Text Is Better
Keep your message simple. All you need to do is give the reader a reason to stop, read your ad, then act on your ‘Call To Action’. You can give the reader more info on your website.
Having up to date, high quality images that show the product in use is very important. If you don’t have any we can find something on a stock image site. However, authentic, custom content is always going to give you a better result. Please do not supply images you don’t own copyright of.
Call To Action
It’s always a good idea to include a CTA (Call To Action) in your artwork, as a way to entice people to act on your message. It’s also a good way to track response. A CTA can be a discount, special offer or added value offer; anything that would be of value to your customers. It can also be as simple as a ‘Click Here’ or ‘Enrol Now’.
Either way, you need to prompt the reader as to what to do next. An ad without a CTA is considered a simple directory/business card ad and don’t normally work as well.
It’s very easy to fall into the trap of designing your ad like a business card. Remember, your ad is often then first time someone is learning about your business. The most important thing for them to know is what your business does. The second thing is why they should use you. Then finally they want to know who you are. Unless your logo clearly does the first two jobs, then it’s not a good idea to make that the main focus.