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Measure your Leads
Advertising Tip

Measure your Leads

Measure your Leads Once you’ve created and launched your ad campaign, do you track where your sales are coming from to see if it’s working? If not, why?  The best way to measure if the money you’ve invested into any advertising campaign is to track its success. There are a few ways which you can

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Know Your Audience
Advertising Tip

Know Your Audience

Know Your Audience Understanding your audience, their needs and how your product or service fulfils those needs all play an important role in campaign design. Only you know who your perfect target audience is. If your product targets families, parents and their children then you’re probably not going to spend your money advertising in the

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Keep Text Minimum
Advertising Tip

Keep Text to a Minimum

Keep Text to a Minimum Keep your message clear and concise in all your advertising. These are our simple guidelines for consideration when planning your advertisement’s message and content.  Avoid Too Many Words. An advertisement that contains too many words looks untidy and unfriendly to the eye. Have you ever seen an ad that looks

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Brand-vs-Focus
Digital Advertising

Branding vs Focused Advertising

Branding vs Focused Advertising It’s important to understand the difference between brand based advertising and focused advertising when booking a campaign. Here are our recommendations: What is ‘brand based’ advertising? It is exactly as it sounds; a form of advertising that is designed to build and establish a connection with your target audience over an

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Time to Declutter
Advertising Tip

Time to Declutter

It’s Time to Declutter! It’s the start of a new year and what better way to start then decluttering…your advertisements! It’s important to keep all your advertising Clean and Uncluttered.  You’re back to work and ready to plan for a year ahead so there’s no better time than to start the new year fresh. That

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Christmas Message Marketing
Advertising Tip

Christmas Message Marketing

Christmas Message Marketing Christmas is Here! Don’t forget your Christmas Messages.  End of year closures and holidays deliver the perfect opportunity for you to send out personalised messages with a touch of marketing. What do you include? Open your message by thanking your clients for their support during the last year, including some wishes for

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All Clients Matter
Advertising Tip

All Clients Matter; Stay in Touch!

All Clients Matter; Stay in Touch! “It takes months to find a customers…seconds to lose one” – Vince Lombardi Don’t lose contact with your old clients. Don’t lose contact with your new clients. Don’t lose contact with any of your clients, it’s really that simple.  At some point throughout your business’s life, each one of

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Testimonials & Reviews
Advertising Tip

Testimonials & Reviews: Promote Them!

Testimonials & Reviews: Promote Them! Testimonials and Reviews are proof of ‘Word of Mouth’ Marketing. If your clients are providing you with positive feedback, why not use them?  Word of Mouth Marketing (also known as WOMM) is the purest form of free advertising and promotion and is usually triggered by a positive (and in some

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Holiday Advertising
Digital Advertising

Holiday Advertising: How to Do It

Holiday Advertising: How To Do It With the Christmas and New Year Holidays fast approaching, we’ve listed some important factors to consider when advertising over this period. Now you can enjoy your time off too! Schedule your Campaigns in Advance. Advertising throughout the holiday period should still work for you, even while you’re on holidays.

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