Categories
Digital Advertising

Give it a Boost!

Give it a Boost!

Create a campaign for your upcoming event or sale without interrupting your long term goals. Here’s how! 

Long term advertising is perfect to keep your brand, products and services in the eyes of your market. However, your specific events and sales shouldn’t be forgotten about, there’s always a way to give them the boost they need.

When you need to boost any upcoming special events consider options like increasing your audience total for a shorter period of time. The cost of the promotional campaign will be on par with a smaller audience for a longer period. 

What’s Austnews’ secret? POW and POW+ campaigns. They have been specifically created for promotions, events and specials that need to be loud without the big price tag. 

Our POW campaigns are a premium ad (our biggest ad available), run for 5 weeks, within the first 5 positions of your selected digital newsletter and are one set price. No matter which school or number of newsletters you select. 

The most popular campaigns booked for a POW ad:

  • Dance school, gym and fitness academy enrolments.
  • Retail sales and end of financial year events.
  • Restaurant bookings for Mother’s Day, Father’s Day, Melbourne Cup and other special events.
  • Showcase school holiday events and activities. 
  • Sports club team registrations and open days. 
  • Real estate auctions and sales features. 
  • Basically whatever your special reason, we can make it work!

You can view more information and ad samples on our POW campaigns here. 

If you’d like to discuss your POW campaign options feel free to call us or make an online enquiry. Our advertising team will assist you in achieving your results.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Digital Advertising

Claim your Free Ad Upgrade

Claim your Free Ad Upgrade​

Free ad size upgrades are up for grabs from now until 30 July 2021!
Want yours? 

As a business, we know and understand the importance of marketing and advertising. We also know that if you don’t spend the majority of that budget before 30 June, your budget is adjusted and your marketing spend is usually reduced.

To assist in giving you the biggest bang for your buck from now until 30 July 2021 we’ll upgrade your ad size to the next biggest. Meaning, if you only want to spend a budget price we will give you a standard ad or if you want to spend a standard price we will give you a premium ad for the length of the campaign.

Obviously, there’s some terms and conditions that we need to inform you about, but nothing that is preventing you from reaping the benefits of a larger ad for the cheaper price. You can find them here on the booking page. 

This promotion is open to current Austnews Advertising clients who are currently renewing their expiring ad campaign or looking to expand their current campaign on other newsletters. We also welcome brand new clients to Austnews Advertising who’d love to experience digital advertising via school newsletters.

Choosing to advertise on a school newsletter (or a bulk number of school newsletters) allows each school to continue communicating with parents, students, staff and the greater school community for free. So not only do you get your business, product and service seen by your niche demographic, you also get the warm and fuzzies knowing you’re helping a school within your community, region and state.

Want to know more about digital advertising in school newsletters? View this information.

Want to go ahead and book your free ad upgrade? Book it here. 

If you’d like to speak with one of our Advertising Consultants feel free to call us or email us for a chat. Our team can help you achieve your goals and leads.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Digital Advertising

Why Not Animate?

Why Not Animate? ​

“Animation can explain whatever the mind of man can conceive” – Walt Disney
Bring attention to your advertisement with animation. 

Last year we discussed the necessity to stand out from the rest. It was all about understanding your point of difference in a sea of advertisers selling and marketing the same thing you are.

Once you’ve figured out what your differences and target point of your campaign is, we suggest adding animation. There are many benefits to animating your ad, we’ve listed a few below.

The animation holds the attention of your immediate audience. Have you ever opened a webpage and scrolled past a whole bunch of “boring” including text, but stopped on a stand out image or an eye-catching motion? The placement and arrangement of that image, ad or animation were deliberate. It did exactly what it was supposed to. That’s what you need to do when designing your stand out ad. 

Animations can evoke a stronger emotional connection to your ad. This means, your audience has a better chance of relating to your product or understanding their need for your product. You can convey emotional and physical connections through animation. 

Animations simplify your ad. Less text, less instruction, less panic of getting everything you need in a tight design. Use the animation transitions to get your message across deliberately. Use targeted words, specific imaging and a direct call to action. Animations allow you to converse with your audience rather than instructing them. 

Animations invite your audience to interact. If they’re interested they’ll stop and see what your message to them is. Giving them time to connect with your brand, product, service and of course your deliberate message. However, don’t make the animation any longer than around 5 seconds. The attention span drop and the need to scroll past your ad will increase the longer your animation takes to communicate. 

While it might seem simple to plan your campaign, seeking advice and help from a professional designer or advertising consultant will benefit you long term. There’s plenty of professionals out there who live and breathe graphic design and advertising. Once you’ve found the right person, creating your visual message will be an easy process. They’ll help you think big; think bright; think animated!

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Digital Advertising

Branding vs Focused Advertising

Branding vs Focused Advertising​

It’s important to understand the difference between brand based advertising and focused advertising when booking a campaign.
Here are our recommendations:

What is ‘brand based’ advertising? It is exactly as it sounds; a form of advertising that is designed to build and establish a connection with your target audience over an ongoing period of time (anywhere from 6 months to 2 years).

In a sense, it becomes your digital business card that highlights your business name, logo, location and immediate contact details. Depending on the size of the ad, in some cases, you can include a speciality of the business. 

What would be suitable CTAs for a ‘brand based’ ad? Because your ad is purely directed at informing your audience that your business exists, simple CTA’s include:

  • ‘Book Online’ button
  • ‘Tell me more’ button
  • ‘Call for a Free Quote’
  • Call to chat with our team

What is ‘focused’ advertising? This is a form of advertising that targets a specific trait within a consumer. This means your ad specifically targets an answer to a sub-conscious question the consumer may have.

Focused advertising campaigns can run for various lengths of time; a well-focused ad will run anywhere from 4 weeks to 6 months. If you choose to continue focusing on the same specialty, product or service after that time, it’s best to redesign your ad with the same message to gain fresh attention from an audience who may have already seen your ad, but didn’t require the service at the time. 

For example, your dental business specialises in extractions, your focused campaign would be driven around informing the consumer they need your business to solve their tooth extraction problem; or, your dance school specialises in speed tap dance, so your focused campaign would be driven around informing the consumer about your speed tap teacher qualifications and classes. 

What would be suitable CTAs for a ‘focused’ ad?

  • Click to Enrol
  • ‘Book your Session Online’ button
  • ‘Register Here’
  • ‘Buy Now’
  • ‘Read More’

Does Austnews Advertising cater to both? Yes, of course, we do. Based on the information you provide our advertising consultant at the time of booking, we will recommend suitable campaigns. If you’d like to see a summary of our available campaigns visit our campaigns and promotions page.

Then, when you’re ready to make a decision, call or email us or discuss your ideas with your advertising consultant. Remember, we’re always here to help guide you to improve your ad and increase your results.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Digital Advertising

Holiday Advertising: How to Do It

Holiday Advertising: How To Do It​

With the Christmas and New Year Holidays fast approaching, we’ve listed some important factors to consider when advertising over this period. Now you can enjoy your time off too!

Schedule your Campaigns in Advance. Advertising throughout the holiday period should still work for you, even while you’re on holiday. The best way to do this is to plan your holiday calendar and advertising in advance. Most digital advertising companies, like ours, allow you to book and plan ahead of time so that when Christmas is done, your Christmas message expires and your next message starts. This is especially effective for any business hosting specific sales, events and activities. 

Set your Auto Responses. If you’re taking the time to relax and reset over the Christmas and New Year period, just like us, be sure that your auto-responses are set where required (email, messenger, voicemails, live chat, etc.). That way, if a customer tries to contact you while you’re “offline” they will understand how important their enquiry is to you and that you’ll get back to them as soon as possible. We all know that everyone deserves a holiday, just don’t leave your customers hanging if they’re trying to contact you.

Get your Message out Early. Although shoppers will continue right up until Christmas Eve, be sure to get your sales campaign, message, catalogue or important holiday information out early enough to catch as many customers and clients as you can before you close. This will help keep you focussed and organised through a very stressful period.

Keep your Marketing Communication Active. Although you’re not going to be there, keeping your clients and customers informed of what’s happening over the holiday period is also still relevant. You could use this time to keep your EDM’s scheduled. Set them up to give your clients or customers a countdown to the next sale; take the opportunity to advise what’s to come in the new year; provide a summary of the most wanted products or services for the past year and send them links (if it’s something everyone wants, there’s a good chance others will want it to). 

These basic steps will keep your business tidy and active so that when you return from your holiday you can easily answer any clients, get your products out, book in services for the new year and plan your next quarter successfully. 

If you need further assistance with your campaign scheduling, digital advertising or communication branding to get through this period, feel free to call us or email us for a chat. Our team will be happy to help!

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Digital Advertising

Bring your Trade into Digital Advertising

Bring your Trade into Digital Advertising​

Technology has changed the way ‘tradies’ and trade industry businesses advertise to their community and target audience. Printed Directories and Classifieds are out; Digital and Online Advertising is in!

Tradies, sole traders and trade industry businesses were well known for their local directory and classifieds advertising. If you wanted a plumber, builder or gardener, you would flick through the phone or local community directory and newspaper. But then, the internet, Google and Facebook came along and revolutionised connections and advertising. 

There’s always been some resistance when deciding to convert from print to digital purely because of the change in delivery and the number of online methods that are available. The best way to easily convert your ad from print to digital is to find a method that speaks directly to your target audience, and to most tradies, that’s homeowners, the decision-makers and families. 

“Spring into Trade” was created to provide an easy conversion from print to digital that only speaks to their relevant audience connected to their preferred school’s community. We took the time to understand the advertising needs of a tradie and learnt that although their jobs remain the same, each season provides a different reason to inform their customers of certain priorities. Such as clean and hygienic air conditioning in winter and summer; targetted pest control sprays relevant to temperatures; lawn maintenance for luscious summer grass. 

“Spring into Trade” is a 13 week targeted campaign that can be tailored per season to provide a focal point and a driving call to action. This campaign is open for booking until 18 December 2020 and our professional sales consultants can help create a targeted ad specific to your industry. Book your Spring into Trade digital tradies advertising campaign online. 

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478