Branding vs Focused Advertising It's important to understand the difference between brand based advertising and focused advertising when booking a campaign. Here are our recommendations: What is 'brand based' advertising? It is exactly as it sounds; a form of advertising that is designed to build and establish a connection with your target audience over an [...]
It's Time to Declutter! It's the start of a new year and what better way to start then decluttering...your advertisements! It's important to keep all your advertising Clean and Uncluttered. You're back to work and ready to plan for a year ahead so there's no better time than to start the new year fresh. That [...]
Christmas Message Marketing Christmas is Here! Don't forget your Christmas Messages. End of year closures and holidays deliver the perfect opportunity for you to send out personalised messages with a touch of marketing. What do you include? Open your message by thanking your clients for their support during the last year, including some wishes for [...]
All Clients Matter; Stay in Touch! "It takes months to find a customers...seconds to lose one" - Vince Lombardi Don't lose contact with your old clients. Don't lose contact with your new clients. Don't lose contact with any of your clients, it's really that simple. At some point throughout your business's life, each one of [...]
Testimonials & Reviews: Promote Them! Testimonials and Reviews are proof of 'Word of Mouth' Marketing. If your clients are providing you with positive feedback, why not use them? Word of Mouth Marketing (also known as WOMM) is the purest form of free advertising and promotion and is usually triggered by a positive (and in some [...]
Holiday Advertising: How To Do It With the Christmas and New Year Holidays fast approaching, we've listed some important factors to consider when advertising over this period. Now you can enjoy your time off too! Schedule your Campaigns in Advance. Advertising throughout the holiday period should still work for you, even while you're on holidays. [...]
Email Remains King! Email communication has consistently evolved over its lifetime to become one of the most reliable forms of direct marketing. Here's why... Email Marketing is Direct! We even said this in the title. It has become a digital one on one conversation with your audience and clients about your product or service. [...]
Bring your Trade into Digital Advertising Technology has changed the way 'tradies' and trade industry businesses advertise to their community and target audience. Printed Directories and Classifieds are out; Digital and Online Advertising is in!Tradies, sole traders and trade industry businesses were well known for their local directory and classifieds advertising. If you wanted a plumber, [...]
Call to Action - You Need One! Wherever you advertise, whatever your message is, have a direct call to action and make it clear! If any of your past or current advertising has been unsuccessful or you're not seeing the results to match your budget, there's a good chance your call to action is blurry [...]
How to Supply your own Artwork Choosing to Supply your own Artwork for any advertising, branding or marketing purpose comes with understanding the specs required by the company. Here are some Dos & Don'ts on how to do that. Do send your ideas through. You may be swift in using paint or design products in some [...]
