Categories
Advertising Tip

Don’t forget to Link

Don't forget to Link

Whether your ad is a brand or a focused campaign, always remember to add links to your digital ads!

Similar to our Stay Connected with your Clients article, it’s important to add current links to all your digital advertising.

Technology continues to change the way we advertise our business, communicate with our customers and convert leads into actual sales. 30+ years ago you could place an ad in the local newspaper and rely on an accurate phone number for your customer to contact you. The bigger your ad in the newspaper, the easier it was to outshine your competitors and you could almost guarantee a decent return on investment.

Queue Google and the online advertising world. Outshining your competitor now comes down to strategy, SEO, regularly updated content and accurate link analysis. This is what makes adding accurate links to your ads so important. 

Regardless of where and how you advertise, tracking your leads via your link analysis is crucial. It’s now the only way to accurately monitor the success of your digital advertising. 

As a digital advertising company, we often see businesses, companies, contractors and particularly tradies who have zero online presence. This makes it quite hard to successfully advertise their business via an online format like ePublisher. Just like placing an ad in a newspaper, they’re heavily relying on the customer to phone, have a chat about whether their product or service is suited to their needs and accurately provide a quote from there. 

Here are our Suggestions for Accurate Linking on your Digital Advertising:

Create custom landing pages specific to your ad campaigns. Provide the digital advertising company with a specific landing page that is only relevant to your ad. On that page you can direct your lead through the exact funnel you’d like them to follow. This will ensure your sales process is specific to your ad and easy to monitor. 

Ensure the link you provide is accurate and current. Don’t rely on typing or writing out your link to provide it to your advertising agency. There’s a very high chance you will get it wrong. The success of your online or digital advertising campaign relies heavily on reliable, working and accurate links. Copy and paste the exact link you’d like your ad connected to direct from your site to your agency. 

Always have a link. Whether it’s a link to a phone number, email address, website, custom landing page, sales funnel, document or login page, always have a link connected to your digital ad. Users of devices and computers are now prone to ‘click on’ ads or specific words to be taken to a place that provides them with further information or a direct call to action. If you don’t provide this gateway for your customer, there’s a good chance they’ll skip over your ad and on to your competitor. 

If you’d like to discuss your current campaign, chat to us about a new campaign or want to update your advertising links feel free to call us or make an online enquiry. Our advertising team will assist you in achieving your results.

Subscribe to our eFlash Messages

Receive Exclusive Advertising Offers, Tips and Promotions

Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Digital Advertising

Give it a Boost!

Give it a Boost!

Create a campaign for your upcoming event or sale without interrupting your long term goals. Here’s how! 

Long term advertising is perfect to keep your brand, products and services in the eyes of your market. However, your specific events and sales shouldn’t be forgotten about, there’s always a way to give them the boost they need.

When you need to boost any upcoming special events consider options like increasing your audience total for a shorter period of time. The cost of the promotional campaign will be on par with a smaller audience for a longer period. 

What’s Austnews’ secret? POW and POW+ campaigns. They have been specifically created for promotions, events and specials that need to be loud without the big price tag. 

Our POW campaigns are a premium ad (our biggest ad available), run for 5 weeks, within the first 5 positions of your selected digital newsletter and are one set price. No matter which school or number of newsletters you select. 

The most popular campaigns booked for a POW ad:

  • Dance school, gym and fitness academy enrolments.
  • Retail sales and end of financial year events.
  • Restaurant bookings for Mother’s Day, Father’s Day, Melbourne Cup and other special events.
  • Showcase school holiday events and activities. 
  • Sports club team registrations and open days. 
  • Real estate auctions and sales features. 
  • Basically whatever your special reason, we can make it work!

You can view more information and ad samples on our POW campaigns here. 

If you’d like to discuss your POW campaign options feel free to call us or make an online enquiry. Our advertising team will assist you in achieving your results.

Subscribe to our eFlash Messages

Receive Exclusive Advertising Offers, Tips and Promotions

Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Advertising Tip

Know Your Audience

Know Your Audience​

Understanding your audience, their needs and how your product or service fulfils those needs all play an important role in campaign design.

Only you know who your perfect target audience is. If your product targets families, parents and their children then you’re probably not going to spend your money advertising in the local senior’s magazine. If your product targets a much older demographic, you’re probably not going to use Snapchat or Instagram to target that type of audience.

Work out where you can directly target your preferred audience and invest, but invest wisely.

Throwing money around to every advertising opportunity that arises isn’t always going to give you the biggest return on investment. Plan in advance, understand the reach, the location of your advertisement, the length of your campaign and design accordingly. You must also be willing to monitor your own return on investment by understanding your own sales funnel and landing page statistics.

Your business and product can target more than one audience at a time but your campaigns need to be designed to speak directly to that relative audience as well. Use effective images, words and call to actions that encourage the correct audience to respond. Again, don’t refer the senior’s ad to Instagram, they won’t get it and if your competitor is more effective in grabbing their attention, you’ve lost business.

Hint: advertising direct via School Newsletters (printed or digital) guarantees your ad will be seen by household decision makers, mums, dads and the wider community. This is a perfect avenue for any business that can provide products or services to families, parents, children and business owners.

If you need assistance with planning your campaign or, targeting your audience or redesigning a current advertisement please call us or email us for a chat. Our team of professionals can help you achieve your goals and leads.

Subscribe to our eFlash Messages

Receive Exclusive Advertising Offers, Tips and Promotions

Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Digital Advertising

Branding vs Focused Advertising

Branding vs Focused Advertising​

It’s important to understand the difference between brand based advertising and focused advertising when booking a campaign.
Here are our recommendations:

What is ‘brand based’ advertising? It is exactly as it sounds; a form of advertising that is designed to build and establish a connection with your target audience over an ongoing period of time (anywhere from 6 months to 2 years).

In a sense, it becomes your digital business card that highlights your business name, logo, location and immediate contact details. Depending on the size of the ad, in some cases, you can include a speciality of the business. 

What would be suitable CTAs for a ‘brand based’ ad? Because your ad is purely directed at informing your audience that your business exists, simple CTA’s include:

  • ‘Book Online’ button
  • ‘Tell me more’ button
  • ‘Call for a Free Quote’
  • Call to chat with our team

What is ‘focused’ advertising? This is a form of advertising that targets a specific trait within a consumer. This means your ad specifically targets an answer to a sub-conscious question the consumer may have.

Focused advertising campaigns can run for various lengths of time; a well-focused ad will run anywhere from 4 weeks to 6 months. If you choose to continue focusing on the same specialty, product or service after that time, it’s best to redesign your ad with the same message to gain fresh attention from an audience who may have already seen your ad, but didn’t require the service at the time. 

For example, your dental business specialises in extractions, your focused campaign would be driven around informing the consumer they need your business to solve their tooth extraction problem; or, your dance school specialises in speed tap dance, so your focused campaign would be driven around informing the consumer about your speed tap teacher qualifications and classes. 

What would be suitable CTAs for a ‘focused’ ad?

  • Click to Enrol
  • ‘Book your Session Online’ button
  • ‘Register Here’
  • ‘Buy Now’
  • ‘Read More’

Does Austnews Advertising cater to both? Yes, of course, we do. Based on the information you provide our advertising consultant at the time of booking, we will recommend suitable campaigns. If you’d like to see a summary of our available campaigns visit our campaigns and promotions page.

Then, when you’re ready to make a decision, call or email us or discuss your ideas with your advertising consultant. Remember, we’re always here to help guide you to improve your ad and increase your results.

Subscribe to our eFlash Messages

Receive Exclusive Advertising Offers, Tips and Promotions

Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Advertising Tip

Time to Declutter

It's Time to Declutter!​

It’s the start of a new year and what better way to start then decluttering…your advertisements!
It’s important to keep all your advertising Clean and Uncluttered. 

You’re back to work and ready to plan for a year ahead so there’s no better time than to start the new year fresh. That includes a fresh approach to your advertising campaigns, marketing and communication.

Advertising campaigns should always be designed and written specifically to the ad size or the campaign time frame. There is no point designing an ad that is suited to poster size to fit on a business card, you are literally wasting your time and money. The smaller the ad or the less time you have on the campaign, the less text or words should be used.

Clean, crisp, high-resolution images representing your brand or products are essential. 

Our Budget sized ads are a perfect example of this exercise. The budget sized ad represents a business card which includes imaging and basic contact details with a direct call to action like “click here”, but that’s it.

Quite often we see ads that contain too much text, and in some cases, text that is so small for the human eye to read. We will always provide our professional recommendation when designing clients ads but it’s important to understand we do it to ensure your campaign is successful and not a wasted investment.

Make the time to declutter your advertising, marketing and promotional material and see the success!

If you need further assistance with your ad design, branding or decluttering of your communication, feel free to call us or email us for a chat. Our design and advertising teams can help you achieve your goals and leads.

Subscribe to our eFlash Messages

Receive Exclusive Advertising Offers, Tips and Promotions

Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Digital Advertising

Bring your Trade into Digital Advertising

Bring your Trade into Digital Advertising​

Technology has changed the way ‘tradies’ and trade industry businesses advertise to their community and target audience. Printed Directories and Classifieds are out; Digital and Online Advertising is in!

Tradies, sole traders and trade industry businesses were well known for their local directory and classifieds advertising. If you wanted a plumber, builder or gardener, you would flick through the phone or local community directory and newspaper. But then, the internet, Google and Facebook came along and revolutionised connections and advertising. 

There’s always been some resistance when deciding to convert from print to digital purely because of the change in delivery and the number of online methods that are available. The best way to easily convert your ad from print to digital is to find a method that speaks directly to your target audience, and to most tradies, that’s homeowners, the decision-makers and families. 

“Spring into Trade” was created to provide an easy conversion from print to digital that only speaks to their relevant audience connected to their preferred school’s community. We took the time to understand the advertising needs of a tradie and learnt that although their jobs remain the same, each season provides a different reason to inform their customers of certain priorities. Such as clean and hygienic air conditioning in winter and summer; targetted pest control sprays relevant to temperatures; lawn maintenance for luscious summer grass. 

“Spring into Trade” is a 13 week targeted campaign that can be tailored per season to provide a focal point and a driving call to action. This campaign is open for booking until 18 December 2020 and our professional sales consultants can help create a targeted ad specific to your industry. Book your Spring into Trade digital tradies advertising campaign online. 

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads. 

Subscribe to our eFlash Messages

Receive Exclusive Advertising Offers, Tips and Promotions

Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478