Category: Advertising Tip

Email Remains King!

Post author By Ads Team
Post date November 3, 2020

Email Remains King!

Email communication has consistently evolved over its lifetime to become one of the most reliable forms of direct marketing. Here’s why…

Email Marketing is Direct! We even said this in the title. It has become a digital one on one conversation with your audience and clients about your product or service.

Emails can be Tailored! Regardless of who you want to target, their physical location, time zone or preferences, each email can be customised for a specific reason. Not everyone likes or wants the same thing.

Test & Preview is Easy! Why not try a new template design, incorporate a video file or add a catalogue button? Whatever and however you want your direct marketing to look and feel, emails can be previewed and tested before they’re deployed. This is perfect when you’re not 100% sure of your new design.

Embed Buttons & Catalogues! Sending direct digital marketing allows you to place the button for what you’d like your client to do right in their face. Get them to shop your sale by clicking a button (they don’t need to Google it themselves); get them to book online so they don’t need to call you and wait on hold.

Simplified! No matter what platform or email party you choose to use for email communication, customising, scheduling, deployment, adding in digital components and tracking click rates have made this is the simplest form of direct marketing. Most of the time all you need to do is upload your subscribers or recipients, select a template and start entering your message.

Honestly, the list is endless. The more you use email marketing, the more you’ll notice the benefits and direct return on investment (ROI).

This is why our ePublisher Communication Platform used by Australian and New Zealand schools experiences overall success. Not only does it provide the schools with digital tools to communicate with parents, staff, students and community members directly and effectively; but it also provides digital advertising opportunities for local businesses and companies who are seeing long term return on investment and success.

If you need further assistance with email marketing, advertising or digital communication, feel free to call us or email us for a chat. Our team of professionals can help you achieve your communication and marketing goals.

November 3, 2020
advertising, communication, digital, email, epublisher, marketing, newsletter, school, tip

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Advertising Tip

Call to Action – You Need One!

Post author By Ads Team
Post date October 20, 2020

Call to Action - You Need One!

Wherever you advertise, whatever your message is, have a direct call to action and make it clear!

If any of your past or current advertising has been unsuccessful or you’re not seeing the results to match your budget, there’s a good chance your call to action is blurry or doesn’t exist!

Your first step when planning an ad campaign is knowing what you want your customer to do when they see your ad. Do you want them to book your service online; do you want them to download your free guide; do you want them to register their details for ongoing communication? Whatever it is, know it and understand how you’d like it to work.

It’s quite a common occurrence to see ads being designed, printed or uploaded without any true indication of what the end goal for the business is. Meaning, there’s no call to action listed, it’s too small to read or there’s no clear direction for the customer to respond. Basically, you just end up throwing a digital business card into cyberspace in the hope that a customer will pick it up and use or purchase your products.

The best call to action (CTAs) is always the simplest. The favourites we like to use or recommend to our clients:

Book Online
Click Here
Download our Catalogue
Free Quote
Enter this Code at Checkout for Discount
Register Today

You can always combine a few CTAs for more clarity “Click here to Register Today”, “Register your Interest to Enrol your Child”, etc. These types of CTAs are easy to manage and easy for the customer to understand.

What about tracking your CTAs?

If you’re tech-savvy your website analytics will always give you a complete understanding of your website and platform activity. However, if you want something simple, create a specific landing page or form that opens only by clicking on a specific ad or campaign or offer a specific discount code to use at checkout. Each of these tools will give you overall guidance on the success rate of your ad.

Remember, Call to Actions (CTAs) always form the starting point of your businesses sales funnel and conversation. If the lead isn’t there to start the conversation, how do you get the information you need from the customer to close the sale? You don’t!

Digital Call to Actions

We’ve touched on this in a previous blog on how to stay connected to your clients. Have a read and put our two advertising tips to use when creating your next ad campaign. You’ll notice a difference these two small steps will make to the success of your digital campaign.

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads.

October 20, 2020
advertising, austnews, call to action, cta, digital, tip

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Advertising Tip

How to Supply your own Artwork

Post author By Ads Team
Post date October 13, 2020

How to Supply your own Artwork

Choosing to Supply your own Artwork for any advertising, branding or marketing purpose comes with understanding the specs required by the company.

Here are some Dos & Don’ts on how to do that.

Do send your ideas through. You may be swift in using paint or design products in some online software or apps which will be effective on how you’d like your ad or design to look. The designer will then use your concept to create a professionally finished image that will meet the end print or digital requirements. Your graphic designer will work with you through to the final approval.

Don’t supply images that aren’t your own. You may see a great image on Google that you’d love to use, but if it’s not yours or you don’t have the copyright to it a designer can’t use it. It’s best to mention to your designer that you like a particular image so they can find one from an approved catalogue to use in your artwork.

Do meet the size specifications. Each design will have its own size specifications that will be dependant on whether it’s print or digital. This includes measurements in millimetres or pixels, the number of dots per inch (dpi) for quality resolution, and the type of file the finished design must be supplied in (.PNG, .JPG, .PDF, etc.) If you’re supplying artwork to Austnews for your advertising, click here to view our artwork specs.

Don’t copy another design. While we all have a keen eye for effective design it’s best not to copy another company or businesses concept or design. You can mention to your designer the elements that you like best about a particular design but it’s always best to stand out on your own merit. It also avoids any copyright infringements.

Do send through raw design files. You may have had someone work for you in the past who gave you access to the actual layered design files for your business. If you’re working with a new designer and want to continue with the same structure, share your raw design file, images and fonts with them. It definitely increases the efficiency of the design process.

Our design team is always available to chat about your concepts for advertising, branding or marketing and how best to move forward with your products. If you’d like to chat with our design team or obtain a quote for your next design job, feel free to call us or email us. Our design team can help you achieve your goals and leads.

October 13, 2020
artwork, digital, dpi, graphic design, pixels, print, specs

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Advertising Tip

Stand out from the Rest

Post author By Ads Team
Post date September 29, 2020

Stand Out from the Rest

What’s your point of difference?

How do you and your business stand out from similar businesses?

It’s time to get loud with your advertising!

When creating and designing an advertising campaign that represents your business it’s important to remember your unique points; the ones that make you different from everyone else in your industry. Eventually, every dental, medical centre, pharmacy, hairdresser, cafe, beautician, real estate and all other businesses end up looking the same. You’re all delivering the same services for the same reasons.

Three important questions to ask yourself when creating your campaign:

Why would clients choose my business?
What makes my business different from my competitors?
How can I stand out?

Here’s how you can stand out!

What if you’re the real estate agent that gives free coffee at the time of a house inspection; or your cafe is dog friendly, or you provide your clients with a glass of champagne at the time of pampering? They are your unique points and they should speak the loudest in your advertising campaign.

Showing customers and clients why they should choose you over your competitors will give you a positive response to your ad whatever your call to action may be. Remember, it’s important to include a direct call to action.

Find a professional who can help you!

While it might seem simple to plan your campaign, seeking advice and help from a professional designer or advertising consultant will benefit you long term. Every ad that you need will change specifications and size according to the platform you wish to use. It’s certainly not a ‘one size fits all’ case. This applies to digital and print advertising.

There’s plenty of professionals out there who live and breathe graphic design and advertising. Once you’ve found the right person, creating your visual message will be an easy process. They’ll help you think big; think bright; think loud!

If you need further assistance with your graphic design or advertising campaign, feel free to call us or email us for a chat. Our team of professionals can help you achieve your goals and leads.

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Tags advertising, austnews, digital, graphic design, print

Advertising Tip

Stay Connected with your Clients

Post author By Ads Team
Post date September 15, 2020

Stay Connected with your Clients

When creating advertisements it’s important to remember how it will direct potential clients and customers to your product, service or online platform.

These are your call to action (CTA).

Digital advertising allows you to add direct links to your advertisement to create the lead to your sales funnel. When a customer clicks your ad by reacting to you your CTA they will go straight to the landing page of information you want them to see. It’s important this link and information are correct and up to date.

The worst thing that can happen to you when a customer clicks your link is that it’s broken (not correct or linked properly), the information on the landing page is outdated and your website or online platforms aren’t user friendly (they’re too complicated or too lengthy).

Accurate ad links and landing page information go hand in hand with sales process importance. There’s no point in adding links to your ads if you don’t intend on keeping your website and social media platforms updated.

Are you up to date? Can you stay connected to your ad without worry?

Here are a few things for you to check:

The link from your ad to your website is correct? When you click on your ad it takes you to the landing page or your preferred platform you want your clients to see.
Your ad is up to date with a clear call to action? Check to see if your ad gives guidance on how you want your clients to react.
Your landing page is up to date and contains accurate information? Click on your ad and see what appears. Is it what you want the client to see? Will it help the client answer your ad or purchase your product or service?

Don’t link your ad to these accounts if you don’t intend on using them or keeping them active. This will make your business look dormant and uninterested.

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads.

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Tags advertising, branding, call to action, connection, landing page, sales, social media, website

Email Remains King!​

Email communication has consistently evolved over its lifetime to become one of the most reliable forms of direct marketing. Here’s why…

Subscribe to our eFlash Messages

Call to Action - You Need One!​

Wherever you advertise, whatever your message is, have a direct call to action and make it clear!

Subscribe to our eFlash Messages

How to Supply your own Artwork​

Choosing to Supply your own Artwork for any advertising, branding or marketing purpose comes with understanding the specs required by the company.

Here are some Dos & Don’ts on how to do that.

Subscribe to our eFlash Messages

Stand Out from the Rest​

What’s your point of difference?

How do you and your business stand out from similar businesses?

It’s time to get loud with your advertising!

Subscribe to our eFlash Messages

Stay Connected with your Clients​

When creating advertisements it’s important to remember how it will direct potential clients and customers to your product, service or online platform.

These are your call to action (CTA).

Subscribe to our eFlash Messages

Email Remains King!

Call to Action - You Need One!

How to Supply your own Artwork

Stand Out from the Rest

Stay Connected with your Clients