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Advertising Tip

Print Ad Design vs Digital Ad Design​

Print Ad Design vs Digital Ad Design

The most common mistake when starting digital advertising is using or uploading a previous or current printed copy.

There are two major differences between digital and printed advertising that will affect the end result, how the ad size is measured and how the colour is processed.

Difference in Measurements: a graphic designer will always use two methods of measurement. Millimetres, centimetres or inches will be used in a print design file; Pixels will be used in a digital design file. The reason? The bigger a digital display area the greater the number of pixels used to create and display an image and its colouring accurately. This cannot be achieved by using metric measurements. 

Difference in Colour Process: a printer will use a four colour process, known as CMYK (cyan, magenta, yellow and black); digital displays use an RGB colour palette (red, green and blue). When colours are selected and set in a print or digital design, the relative colour palette is used to create the end result. If either RGB is printed or CMYK is uploaded to a digital display, you will instantly notice that it doesn’t appear as it should. 

There are also other differences that need to be considered when wanting to use a print ad digitally and vice versa. This includes the file type and resolution that’s required for either the print process or the placement of the digital file. 

It’s because of these reasons that a designer will always consider your ad copy or files as a reference point for your design concept. Then they’ll redesign the ad to give you the highest quality result based on whether it needs to be printed or displayed digitally.

We recommend listening to the advice given by your designer in these circumstances, they take pride in what they do, and they want your ad to be of the highest and most effective quality as you do.  

If you need assistance with a new ad design or converting your advertising from print to digital and vice versa feel free to call us or email our team. Our graphic designer can help you achieve your goals and execute your advertising successfully. 

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Advertising Tip

How to Supply your own Artwork

How to Supply your own Artwork​

Choosing to Supply your own Artwork for any advertising, branding or marketing purpose comes with understanding the specs required by the company. 
Here are some Dos & Don’ts on how to do that.

Do send your ideas through. You may be swift in using paint or design products in some online software or apps which will be effective on how you’d like your ad or design to look. The designer will then use your concept to create a professionally finished image that will meet the end print or digital requirements. Your graphic designer will work with you through to the final approval. 

Don’t supply images that aren’t your own. You may see a great image on Google that you’d love to use, but if it’s not yours or you don’t have the copyright to it a designer can’t use it. It’s best to mention to your designer that you like a particular image so they can find one from an approved catalogue to use in your artwork. 

Do meet the size specifications. Each design will have its own size specifications that will be dependant on whether it’s print or digital. This includes measurements in millimetres or pixels, the number of dots per inch (dpi) for quality resolution, and the type of file the finished design must be supplied in (.PNG, .JPG, .PDF, etc.) If you’re supplying artwork to Austnews for your advertising, click here to view our artwork specs. 

Don’t copy another design. While we all have a keen eye for effective design it’s best not to copy another company or businesses concept or design. You can mention to your designer the elements that you like best about a particular design but it’s always best to stand out on your own merit. It also avoids any copyright infringements. 

Do send through raw design files. You may have had someone work for you in the past who gave you access to the actual layered design files for your business. If you’re working with a new designer and want to continue with the same structure, share your raw design file, images and fonts with them. It definitely increases the efficiency of the design process. 

Our design team is always available to chat about your concepts for advertising, branding or marketing and how best to move forward with your products. If you’d like to chat with our design team or obtain a quote for your next design job, feel free to call us or email us. Our design team can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Advertising Tip

Stand out from the Rest

Stand Out from the Rest​

What’s your point of difference? 
How do you and your business stand out from similar businesses? 
It’s time to get loud with your advertising!

When creating and designing an advertising campaign that represents your business it’s important to remember your unique points; the ones that make you different from everyone else in your industry. Eventually, every dental, medical centre, pharmacy, hairdresser, cafe, beautician, real estate and all other businesses end up looking the same. You’re all delivering the same services for the same reasons. 

Three important questions to ask yourself when creating your campaign:

  1. Why would clients choose my business?
  2. What makes my business different from my competitors?
  3. How can I stand out?

Here’s how you can stand out!

What if you’re the real estate agent that gives free coffee at the time of a house inspection; or your cafe is dog friendly, or you provide your clients with a glass of champagne at the time of pampering? They are your unique points and they should speak the loudest in your advertising campaign. 

Showing customers and clients why they should choose you over your competitors will give you a positive response to your ad whatever your call to action may be. Remember, it’s important to include a direct call to action. 

Find a professional who can help you!

While it might seem simple to plan your campaign, seeking advice and help from a professional designer or advertising consultant will benefit you long term. Every ad that you need will change specifications and size according to the platform you wish to use. It’s certainly not a ‘one size fits all’ case. This applies to digital and print advertising. 

There’s plenty of professionals out there who live and breathe graphic design and advertising. Once you’ve found the right person, creating your visual message will be an easy process. They’ll help you think big; think bright; think loud! 

If you need further assistance with your graphic design or advertising campaign, feel free to call us or email us for a chat. Our team of professionals can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

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Austnews

Austnews, who are we?

Austnews Advertising team meeting

Austnews, who are we?​

Austnews (short for Australian Newsletter Services) is a communication service schools use to connect with their families, students, staff and local community. 

Since 1978, Austnews has been an Australian family owned and operated business providing hundreds of schools across Australia, and now New Zealand, with newsletter templates, printing and stationery services.   With the ever changing world of technology our business model is continually evolving to provide schools with the latest technology and deliver a superior digital service known as ePublisher.

The Austnews team is comprised of dedicated professionals with a continued vision to innovate, design and build bespoke communication tools to maintain an open gateway between the school classroom and the family home. We are teachers, marketers, graphic designers, programmers and parents who understand the importance and value of communication and its role in education. 

Where does Austnews Advertising fit into all of this? 

Austnews supplies schools with newsletters and communication services for free, thanks to the small business, companies and large corporations who choose to advertise. The advertising fee these businesses pay covers the ongoing design, print, hosting and tech support costs required to keep these tools relevant and available. Some might even say their advertising is a form of sponsorship and ongoing community support for their local school. 

Over the past 42 years, we have seen several thousand Australian and International businesses advertise with Austnews to not only show their support but also reach their target audience in the most direct form possible – straight into their households and email addresses. 

Where to start? 

If you’re looking to support your local school or schools within your region get in touch with us. With a dedicated team of professional advertising consultants, your enquiry will be answered promptly. 

Not sure what you’re after? 

That’s ok, we can work with you to see what your best fit is. We offer a range of branding and campaign focused advertisement packages all inclusive of free graphic design services. Why not check out our current campaigns and promotions to help get you started? 

Want to know more?

Follow us on Facebook for the latest tips, schools, promotions and updates or view our websites listed below to help you better understand how Austnews Advertising can benefit your business and your school. 

We look forward to working with you!

Austnews – Make Better Connections
Austnews Advertising – Connecting School Communities
ePublisher – Communication Platform

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478