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Digital Advertising

Bring your Trade into Digital Advertising

Bring your Trade into Digital Advertising​

Technology has changed the way ‘tradies’ and trade industry businesses advertise to their community and target audience. Printed Directories and Classifieds are out; Digital and Online Advertising is in!

Tradies, sole traders and trade industry businesses were well known for their local directory and classifieds advertising. If you wanted a plumber, builder or gardener, you would flick through the phone or local community directory and newspaper. But then, the internet, Google and Facebook came along and revolutionised connections and advertising. 

There’s always been some resistance when deciding to convert from print to digital purely because of the change in delivery and the number of online methods that are available. The best way to easily convert your ad from print to digital is to find a method that speaks directly to your target audience, and to most tradies, that’s homeowners, the decision-makers and families. 

“Spring into Trade” was created to provide an easy conversion from print to digital that only speaks to their relevant audience connected to their preferred school’s community. We took the time to understand the advertising needs of a tradie and learnt that although their jobs remain the same, each season provides a different reason to inform their customers of certain priorities. Such as clean and hygienic air conditioning in winter and summer; targetted pest control sprays relevant to temperatures; lawn maintenance for luscious summer grass. 

“Spring into Trade” is a 13 week targeted campaign that can be tailored per season to provide a focal point and a driving call to action. This campaign is open for booking until 18 December 2020 and our professional sales consultants can help create a targeted ad specific to your industry. Book your Spring into Trade digital tradies advertising campaign online. 

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads. 

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Categories
Advertising Tip

Call to Action – You Need One!

Call to Action - You Need One!​

Wherever you advertise, whatever your message is, have a direct call to action and make it clear! 

If any of your past or current advertising has been unsuccessful or you’re not seeing the results to match your budget, there’s a good chance your call to action is blurry or doesn’t exist! 

Your first step when planning an ad campaign is knowing what you want your customer to do when they see your ad. Do you want them to book your service online; do you want them to download your free guide; do you want them to register their details for ongoing communication? Whatever it is, know it and understand how you’d like it to work.  

It’s quite a common occurrence to see ads being designed, printed or uploaded without any true indication of what the end goal for the business is. Meaning, there’s no call to action listed, it’s too small to read or there’s no clear direction for the customer to respond.  Basically, you just end up throwing a digital business card into cyberspace in the hope that a customer will pick it up and use or purchase your products. 
 
The best call to action (CTAs) is always the simplest. The favourites we like to use or recommend to our clients:
  • Book Online
  • Click Here
  • Download our Catalogue
  • Free Quote
  • Enter this Code at Checkout for Discount
  • Register Today
You can always combine a few CTAs for more clarity “Click here to Register Today”, “Register your Interest to Enrol your Child”, etc. These types of CTAs are easy to manage and easy for the customer to understand. 
 
What about tracking your CTAs? 
 

If you’re tech-savvy your website analytics will always give you a complete understanding of your website and platform activity. However, if you want something simple, create a specific landing page or form that opens only by clicking on a specific ad or campaign or offer a specific discount code to use at checkout. Each of these tools will give you overall guidance on the success rate of your ad. 

Remember, Call to Actions (CTAs) always form the starting point of your businesses sales funnel and conversation. If the lead isn’t there to start the conversation, how do you get the information you need from the customer to close the sale? You don’t!

Digital Call to Actions

We’ve touched on this in a previous blog on how to stay connected to your clients. Have a read and put our two advertising tips to use when creating your next ad campaign. You’ll notice a difference these two small steps will make to the success of your digital campaign. 

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478

Categories
Austnews

What Makes Effective Advertising?

What Makes Effective Advertising?​

Quite often we stumble across a design request to fit a full A4 page of notes about the client’s business into an ad size that’s no bigger than a business card. This can’t be done! 
Here are our four Effective Advertising tips we provide all of our clients.

Less Text is Better! Regardless of the size of your ad keep your message simple and clear. Don’t overcomplicate it by adding unnecessary information. 

All you need to do is give the reader a reason to stop, read your ad and then act on your Call to Action (hint; we cover that below). Cramming too much information into a small space will make your ad appear messy, unimportant, and too tiny to even read. Your reader will scroll on past your ad and probably land with your competitors. 

Use your own high-quality Images! Having up to date, high-quality (designers refer to them as high-resolution) images that showcase your product is very important.  With the camera technology hosted within our phones and devices these days, it’s almost impossible to find a reason to not have photos of your business, services or products. 

Authentic, custom content will always give you a better result when designing your ad. Your competitor can’t use or “download” your images from an online stock catalogue which makes it harder to replicate your message and campaign. Remember, you cannot use any images you found on google or on another ad that you don’t hold the copyright for. 

Always use a Call to Action! A Call to Action (or a CTA) is a simple instruction that you would like a reader or client to do as a response to your advertising campaign. Some effective examples are “Book Online”; “Click for More Info”; “Free Online Quote”; and the list goes on.

With online advertising, CTA’s assist in monitoring campaign success through analytics, specific landing pages, online forms and the use of discount codes when finalising purchases. An ad without a CTA is considered a simple directory listing or online business card that provides little to no response or tracking capabilities.

Crisp & Clear Graphic Design! It’s very easy to fall into the trap of designing your own ads and branding necessities, especially with the increase in online design programs and software apps. It’s important to remember that your ad is often the first time someone is learning about your business. How would you like your business to appear? 

Crisp clear graphic design work will build your business while boosting your brand awareness and trust. There are plenty of options out there if your company doesn’t have its own graphic designer where you can put trust in their professionalism to get you the ad you need and want. If you’re designing with us, we’ve got one in house and your design is included in your ad campaign. 

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads.

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
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Categories
Advertising Tip

Stay Connected with your Clients

Stay Connected with your Clients​

When creating advertisements it’s important to remember how it will direct potential clients and customers to your product, service or online platform.
These are your call to action (CTA).

Digital advertising allows you to add direct links to your advertisement to create the lead to your sales funnel. When a customer clicks your ad by reacting to you your CTA they will go straight to the landing page of information you want them to see. It’s important this link and information are correct and up to date.

The worst thing that can happen to you when a customer clicks your link is that it’s broken (not correct or linked properly), the information on the landing page is outdated and your website or online platforms aren’t user friendly (they’re too complicated or too lengthy).

Accurate ad links and landing page information go hand in hand with sales process importance. There’s no point in adding links to your ads if you don’t intend on keeping your website and social media platforms updated.

Are you up to date? Can you stay connected to your ad without worry?

Here are a few things for you to check:

  • The link from your ad to your website is correct? When you click on your ad it takes you to the landing page or your preferred platform you want your clients to see.
  • Your ad is up to date with a clear call to action? Check to see if your ad gives guidance on how you want your clients to react.
  • Your landing page is up to date and contains accurate information? Click on your ad and see what appears. Is it what you want the client to see? Will it help the client answer your ad or purchase your product or service?

Don’t link your ad to these accounts if you don’t intend on using them or keeping them active. This will make your business look dormant and uninterested.

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads. 

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Copyright Australian Newsletter Services Pty Ltd 2016-2021 | Advertising Terms & Conditions | All Rights Reserved
QAssure Number: 11954 | Accredited GITC Supplier: Q-6019 | ABN 24 010 367 478