Tag: tip

Testimonials & Reviews: Promote Them!

Post author By Ads Team
Post date November 24, 2020

Testimonials & Reviews: Promote Them!

Testimonials and Reviews are proof of ‘Word of Mouth’ Marketing.
If your clients are providing you with positive feedback, why not use them?

Word of Mouth Marketing (also known as WOMM) is the purest form of free advertising and promotion and is usually triggered by a positive (and in some cases a negative) experience while working with or being serviced by your business.

With everyone shifting to search online for their required products and services, testimonials and reviews can easily influence a shopper’s decision to book, purchase or close a deal with your business. This makes communicating the quality of your product, the success of working with your business or specific information much easier.

How will they work in my favour? Testimonials and reviews will always outline your client’s and customer’s true feelings about your business (whether you like it or not). Real shoppers are providing real feedback that’s not manufactured and contains raw emotional information. They easily become worth their weight in gold if marketed correctly.

How can I obtain this information? Many websites and apps have their own built-in product review or feedback widget. The most used are Facebook and Google reviews on their platforms or Product reviews through an online shopping portal. All you have to do is ask your clients to provide this information?

How do I use them? Whether they’re positive or negative, this raw data can be used throughout your marketing strategies. You can include them in advertising campaign messages, raw data in your sales pitches, collection of information on an online product (could easily turn this into your top-selling product), featured on your social media pages and website. Even the negative ones can work in your favour, especially if you want your customers to understand a specific reason as to why you’re changing a product!

If you need further assistance with using your testimonials and reviews in your ad campaigns or product branding, feel free to call us or email us for a chat. Our team can help you achieve your goals and leads.

November 24, 2020
advertising, austnews, client, communication, marketing, reviews, testimonial, tip

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Advertising Tip

Email Remains King!

Post author By Ads Team
Post date November 3, 2020

Email Remains King!

Email communication has consistently evolved over its lifetime to become one of the most reliable forms of direct marketing. Here’s why…

Email Marketing is Direct! We even said this in the title. It has become a digital one on one conversation with your audience and clients about your product or service.

Emails can be Tailored! Regardless of who you want to target, their physical location, time zone or preferences, each email can be customised for a specific reason. Not everyone likes or wants the same thing.

Test & Preview is Easy! Why not try a new template design, incorporate a video file or add a catalogue button? Whatever and however you want your direct marketing to look and feel, emails can be previewed and tested before they’re deployed. This is perfect when you’re not 100% sure of your new design.

Embed Buttons & Catalogues! Sending direct digital marketing allows you to place the button for what you’d like your client to do right in their face. Get them to shop your sale by clicking a button (they don’t need to Google it themselves); get them to book online so they don’t need to call you and wait on hold.

Simplified! No matter what platform or email party you choose to use for email communication, customising, scheduling, deployment, adding in digital components and tracking click rates have made this is the simplest form of direct marketing. Most of the time all you need to do is upload your subscribers or recipients, select a template and start entering your message.

Honestly, the list is endless. The more you use email marketing, the more you’ll notice the benefits and direct return on investment (ROI).

This is why our ePublisher Communication Platform used by Australian and New Zealand schools experiences overall success. Not only does it provide the schools with digital tools to communicate with parents, staff, students and community members directly and effectively; but it also provides digital advertising opportunities for local businesses and companies who are seeing long term return on investment and success.

If you need further assistance with email marketing, advertising or digital communication, feel free to call us or email us for a chat. Our team of professionals can help you achieve your communication and marketing goals.

November 3, 2020
advertising, communication, digital, email, epublisher, marketing, newsletter, school, tip

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Advertising Tip

Call to Action – You Need One!

Post author By Ads Team
Post date October 20, 2020

Call to Action - You Need One!

Wherever you advertise, whatever your message is, have a direct call to action and make it clear!

If any of your past or current advertising has been unsuccessful or you’re not seeing the results to match your budget, there’s a good chance your call to action is blurry or doesn’t exist!

Your first step when planning an ad campaign is knowing what you want your customer to do when they see your ad. Do you want them to book your service online; do you want them to download your free guide; do you want them to register their details for ongoing communication? Whatever it is, know it and understand how you’d like it to work.

It’s quite a common occurrence to see ads being designed, printed or uploaded without any true indication of what the end goal for the business is. Meaning, there’s no call to action listed, it’s too small to read or there’s no clear direction for the customer to respond. Basically, you just end up throwing a digital business card into cyberspace in the hope that a customer will pick it up and use or purchase your products.

The best call to action (CTAs) is always the simplest. The favourites we like to use or recommend to our clients:

Book Online
Click Here
Download our Catalogue
Free Quote
Enter this Code at Checkout for Discount
Register Today

You can always combine a few CTAs for more clarity “Click here to Register Today”, “Register your Interest to Enrol your Child”, etc. These types of CTAs are easy to manage and easy for the customer to understand.

What about tracking your CTAs?

If you’re tech-savvy your website analytics will always give you a complete understanding of your website and platform activity. However, if you want something simple, create a specific landing page or form that opens only by clicking on a specific ad or campaign or offer a specific discount code to use at checkout. Each of these tools will give you overall guidance on the success rate of your ad.

Remember, Call to Actions (CTAs) always form the starting point of your businesses sales funnel and conversation. If the lead isn’t there to start the conversation, how do you get the information you need from the customer to close the sale? You don’t!

Digital Call to Actions

We’ve touched on this in a previous blog on how to stay connected to your clients. Have a read and put our two advertising tips to use when creating your next ad campaign. You’ll notice a difference these two small steps will make to the success of your digital campaign.

If you need further assistance with your ad design or branding, feel free to call us or email us for a chat. Our graphic designer can help you achieve your goals and leads.

October 20, 2020
advertising, austnews, call to action, cta, digital, tip

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Tags advertising, austnews, call to action, cta, digital, tip

Testimonials & Reviews: Promote Them!​

Testimonials and Reviews are proof of ‘Word of Mouth’ Marketing. If your clients are providing you with positive feedback, why not use them?

Subscribe to our eFlash Messages

Email Remains King!​

Email communication has consistently evolved over its lifetime to become one of the most reliable forms of direct marketing. Here’s why…

Subscribe to our eFlash Messages

Call to Action - You Need One!​

Wherever you advertise, whatever your message is, have a direct call to action and make it clear!

Subscribe to our eFlash Messages

Testimonials & Reviews: Promote Them!

Testimonials and Reviews are proof of ‘Word of Mouth’ Marketing.
If your clients are providing you with positive feedback, why not use them?

Email Remains King!

Call to Action - You Need One!