What’s your point of difference? 

How do you and your business stand out from similar businesses? 

It’s time to get loud with your advertising!

When creating and designing an advertising campaign that represents your business it’s important to remember your unique points; the ones that make you different from everyone else in your industry. Eventually, every dental, medical centre, pharmacy, hairdresser, cafe, beautician, real estate and all other businesses end up looking the same. You’re all delivering the same services for the same reasons. 

Three important questions to ask yourself when creating your campaign:

1. Why would clients choose my business?
2. What makes my business different from my competitors?
3. How can I stand out?

Here’s how you can stand out!

What if you’re the real estate agent that gives free coffee at the time of a house inspection; or your cafe is dog friendly, or you provide your clients with a glass of champagne at the time of pampering? They are your unique points and they should speak the loudest in your advertising campaign. 

Showing customers and clients why they should choose you over your competitors will give you a positive response to your ad whatever your call to action may be. Remember, it’s important to include a direct call to action. 

Find a professional who can help you!

While it might seem simple to plan your campaign, seeking advice and help from a professional designer or advertising consultant will benefit you long term. Every ad that you need will change specifications and size according to the platform you wish to use. It’s certainly not a ‘one size fits all’ case. This applies to digital and print advertising. 

There’s plenty of professionals out there who live and breathe graphic design and advertising. Once you’ve found the right person, creating your visual message will be an easy process. They’ll help you think big; think bright; think loud!