Bring your Trade into Digital Advertising
Technology has changed the way ‘tradies’ and trade industry businesses advertise to their community and target audience.
Printed Directories and Classifieds are out; Digital and Online Advertising is in!
Tradies, sole traders and trade industry businesses were well known for their local directory and classifieds advertising. If you wanted a plumber, builder or gardener, you would flick through the phone or local community directory and newspaper. But then, the internet, Google and Facebook came along and revolutionised connections and advertising.
There’s always been some resistance when deciding to convert from print to digital purely because of the change in delivery and the number of online methods that are available. The best way to easily convert your ad from print to digital is to find a method that speaks directly to your target audience, and to most tradies, that’s homeowners, the decision-makers and families.
“Spring into Trade” was created to provide an easy conversion from print to digital that only speaks to their relevant audience connected to their preferred school’s community. We took the time to understand the advertising needs of a tradie and learnt that although their jobs remain the same, each season provides a different reason to inform their customers of certain priorities. Such as clean and hygienic air conditioning in winter and summer; targetted pest control sprays relevant to temperatures; lawn maintenance for luscious summer grass.
“Spring into Trade” is a 13 week targeted campaign that can be tailored per season to provide a focal point and a driving call to action. This campaign is open for booking until 18 December 2020 and our professional sales consultants can help create a targeted ad specific to your industry. Book your Spring into Trade digital tradies advertising campaign online.