Things you should be thinking…
Are you selling a product, a service or a brand? and
What is the fewest number of words you can use to get your message across?
Your goal should not be your company’s entire history, or all the details of the product. Your goal should be to leave enough of an impression on the viewer that they want to look for more information on the product.
Aim for your advertising to:
- Be noticed
- Be understood
- Stimulate action (such as an enquiry or visit to your store)
- Achieve a sale
Try to remember this acronym…AIDA – Attention, Information, Desire, Action
Get the consumer’s attention, give them the information and desire for your product, then give them a call to action.